Jotun invests 400 million dirhams to strengthen its operations in the UAE

Jotun Abu Dhabi celebrates three decades since the launch of its operations in Abu Dhabi, an achievement that reflects the solid partnership it has with the Emirati capital, and its continued support of the development process witnessed by the emirate.

Since the launch of its operations as the first leading global paint manufacturing company in Abu Dhabi, the brand has witnessed remarkable growth, giving it a leading position in the market, as it has become a reliable partner in major projects within the energy, architecture and housing sectors, given its excellence in providing advanced paints, great technical expertise, and a firm commitment to quality in various projects.

Jotun Abu Dhabi has succeeded in providing high-quality products over the years of its presence in the Emirati capital, as these products have become an essential pillar of the urban landscape in Abu Dhabi. They have also contributed to protecting vital infrastructure, enhancing the aesthetics of prominent urban landmarks, and supporting the development of communities throughout the emirate.

The most prominent projects of the brand are: Zayed International Airport, the Capital Tower, the headquarters of Aldar Properties, in addition to the two ADNOC towers, the Al Raha Gardens area, and many others.

The company has contributed greatly to raising the standards of color, design and durability in Abu Dhabi, through its pioneering innovations, such as the “Multicolor” concept for multiple colors, annual color combinations, and interior and exterior paints that provide ease of cleaning and dust-resistant features, in addition to its successive innovations within sustainability initiatives, which established a strong relationship between “Jotun” and its individual and institutional clients, and helped stimulate the development process in the Emirati capital.

The celebration of the 30th anniversary of the launch of Jotun Abu Dhabi reflects the great ambitions that bring together the leading brand and the Emirate of Abu Dhabi, and their project based on promoting innovation and close cooperation. It also confirms the brand’s commitment to the Emirati capital through its keenness to protect the most prominent urban landmarks, as well as adding a distinctive aesthetic touch to homes.

As part of this commitment, Jotun decided to invest 400 million dirhams to build its new factory in Abu Dhabi, ICAD Industrial City, in accordance with the latest international technology standards. This step aims to significantly enhance the company’s production capabilities and enable it to produce approximately 65 million liters of paint annually, which represents a 50% increase in the company’s productivity in Abu Dhabi. The new facility will be designed according to advanced automation standards, digital systems, and smart manufacturing technologies, which will enhance levels of accuracy, consistency, sustainability, and overall efficiency.

Jotun seeks to enhance its ability to meet the growing market demand, while maintaining the highest standards of quality and performance, by employing these leading technologies at all stages of the manufacturing process. This new methodology strengthens the company’s position as a partner worthy of the emirate’s trust, and capable of participating in shaping its future according to an innovative vision.

The General Manager of Jotun Abu Dhabi, Sven-Johan Stube, said: “Abu Dhabi has been an essential axis in Jotun’s growth process within the region. This investment reinforces our ambitions to enhance our operations within the emirate. The new facility provides a qualitative shift in the manufacturing method we adopt, and helps combine our great technical expertise and advanced automation technologies to build a more efficient and intelligent operations system. This investment also contributes to enhancing our ability to support major projects in the capital, and expanding our presence in the region.”

Jotun Abu Dhabi celebrates its achievements over 30 years in the Emirati capital, relying on the brand’s experience from working over 100 years in the sector. As the centenary of Jotun’s global launch approaches, the company affirms its firm commitment to quality, reliability and innovation in accordance with the requirements of the future, which highlights its status as a reliable partner in the development of the emirate and shaping its promising future.