wing "China Joy" in "Bridge 2025"..an electronic gaming experience that crosses from Shanghai to Abu Dhabi
Abu Dhabi, December 9, 2017 – The China Joy Pavilion at the Bridge 2025 Summit, the largest global event for the media, content and entertainment sectors, appears as an Asian window to the world of electronic games. The pavilion does not showcase its products as much as it gives the feeling that the future is being built here, and that an entire industry has crossed continents to settle in Abu Dhabi. Creativity Forum and New Ideas Laboratory.
The pavilion includes 19 exhibitors from the most prominent representatives of the electronic games industry in Asia, and its interactive space turns into a lively arena in which the visitor wanders among the latest games and experiences them as if he were crossing multiple worlds in minutes. One game depends on movement, another on group interaction, and a third that reveals the visual precision that distinguishes the Asian industry… all of them are open to play, as if the pavilion invites the visitor to be part of the experience and not just a recipient of it.
China Joy’s presence at the Bridge 2025 Summit provides a broader vision of the nature of this sector, where technology intersects with the story, and entertainment turns into a platform where new ideas and innovative images are formulated. The industry that is thriving in Beijing and Shanghai now finds in Abu Dhabi a natural space for expansion and cooperation, and an opportunity to get closer to the region’s audience, its emerging companies, and its pioneers.
The pavilion also reflects the spirit of the summit itself; This desire to bring together media, arts, and emerging technologies on one land, where ideas turn into opportunities, and opportunities into partnerships, and with every visitor who experiences a new game or discovers an innovative technology, the pavilion seems to rearrange the digital entertainment landscape, and places Abu Dhabi at the heart of a global conversation about the future of electronic games.
Thus, the visitor leaves the pavilion not only with a gaming experience, but with the impression that this industry, with its imagination and creativity, has become part of the new cultural landscape drawn by the “Bridge 2025” summit, where worlds meet under one roof.
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