Abdul Latif Jameel Motors returns with the second season of "Righteousness bears witness to us"
– An initiative that includes an interactive off-road experience held in Riyadh, then Jeddah, and concluding in Dammam
– A fun event suitable for different age groups that is held every weekend for a limited time
Abdul Latif Jameel Motors, the authorized distributor of Toyota cars in the Kingdom of Saudi Arabia since 1955, launched the second season of "Righteousness bears witness to us"It is an initiative that includes a mobile event that highlights the practical capabilities of Toyota cars, which are distinguished by their superiority on off-road roads in the Kingdom. The event is held every weekend, starting in Riyadh last month, moving to Jeddah, and concluding in Dammam on January 24, 2026.
The event provides a qualitative experience for guests to test Toyota cars designed for off-road and suitable for the Kingdom’s roads and diverse terrain. The event includes a variety of Toyota cars, most notably the Land Cruiser HEV Max, which is a hybrid Toyota car designed for performance. In addition to the driving experience, the event offers various activities suitable for all guests of different age groups, such as interactive games for children, a fun musical show, and opportunities to take souvenir photos.
Building on the success of last year’s edition, which attracted more than 4,500 participants and more than 10,000 visitors throughout its stay, the second season of "Righteousness bears witness to us" Focus on enhancing guest engagement through interactive driving experiences that are safe, confident, and fun. This event reflects Toyota’s long-standing heritage and its position in the Kingdom in providing cars that excel in their environment.
In this context, Shahad Naseer, Executive General Manager of Marketing Communications at Abdul Latif Jameel Motors, said: "After the success of the first edition, we aim in the second edition of this event to provide our guests with quality and enjoyable experiences with Toyota cars. In this edition, we have developed driving routes and enhanced the experience of our guests and their families. Through this event, we provide a practical and interactive opportunity to test Toyota cars and their performance on the diverse roads and terrain of our Kingdom while reinforcing the values that distinguish Toyota in the Kingdom, most notably reliability and quality."
Through this multi-week mobile event, Abdul Latif Jameel Motors continues to establish initiatives based on interactive experiences that contribute to enhancing guest relations and supporting informed purchasing decisions, and its continuing role in providing reliable and diverse transportation solutions that suit the needs of its guests in the Kingdom, in line with Saudi Vision 2030.
Guests wishing to participate in the event can "Righteousness bears witness to us" Registration for the event in Jeddah on January 9 and 10, followed by the event in Dammam on January 16, 17, 23 and 24, through the official social media channels of Abdul Latif Jameel Motors.
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