المملكة: "Alternatives": 700 thousand people have quit smoking in the Kingdom by the end of 2025

Declared Badil Company – product developer and manufacturer "DZRT – tobacco-free nicotine sachets -, announced the arrival of the number of people who 700,000 people have quit smoking cigarettesin the Kingdom of Saudi Arabia by the end of 2025, in a station that reflects the progress achieved in the level of quality of life, in line with the goals of the Kingdom’s Vision 2030.

This progress gains its depth from the fact that about 200,000 people were later able to completely quit using nicotine, including nicotine pods, which reflects a long-term behavioral change that goes beyond simply stopping smoking, reaching To completely exit dependence on nicotine.

Responsible alternatives

This achievement confirms the accelerating pace of progress, as alternatives had previously announced in January 2025 that the number of people quitting Smokingto 400,000 people, before the number rises to 700,000 by the end of the year, indicating the widening scope of the shift, driven by more conscious choices, responsible alternatives, and a continued commitment to reducing the harms of smoking.

Alternatives support this shift through development and manufacturing "DZRT"a tobacco-free nicotine product, designed to help adult smokers move away from combustible tobacco.

Since its launch, Desert has played a role in enabling a growing number of smokers to reduce dependence on cigarettes, within a framework based on responsibility, quality manufacturing, and supporting long-term results.

Real Change

Badil’s CEO, Tolga Szer, said: "This achievement reflects the essence of the goal for which Badaila was established, as the issue is not about promotion or short-term adoption, but rather about enabling real behavioral change.

Desert contributed to helping many adult smokers take the first step away from smoking, and 200,000 people reached complete cessation of nicotine, and confirms the depth of the impact, not just its breadth.".

Based on this momentum, Badeel reiterated its ambition to support one million people quitting smoking in the Kingdom by 2028, noting that current indicators enhance the possibility of achieving this goal, perhaps before the specified date.

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