Under the patronage of Mohammed bin Rashid, the One Billion Followers Summit launches tomorrow

Under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, “may God protect him,” the activities of the fourth edition of the One Billion Followers Summit 2026, the largest global summit in the content industry economy, will begin tomorrow, which is organized by the UAE Government Media Office and hosted by the United Arab Emirates over a period of 3 days at (Emirates Towers, the Dubai International Financial Center, and the Museum of the Future) in Dubai, under the slogan “Purposeful Content.”
The fourth edition of the summit is witnessing double momentum with the attendance of more than 30,000 people, the participation of more than 15,000 content creators and the most important Arab and international influencers, and more than 500 speakers followed by more than 3.5 billion followers, while the summit hosts 150 CEOs and global experts in its sessions and dialogues, in the largest interactive forum for exchanging ideas and knowledge, sharing experiences and experiences, and discussing the challenges, prospects and trends of the knowledge industry sector. And digital media.
The One Billion Followers Summit offers more than 580 keynote sessions, a roundtable, an interactive dialogue, a workshop, a debate, and an inspiring speech, covering three main tracks that include economics, content, and technology, in which experts and specialists from major regional and international companies specialized in digital media, social media, and technology, and a number of the most prominent influencers and famous social media celebrities from the region and the world, review their inspiring experiences and expertise about the most important digital media trends, the paths it takes, and the most prominent practices in this sector. They highlight the most important developments in the world of business, economics, investment, and content creation.
The Minister of Cabinet Affairs, Mohammed Abdullah Al Gergawi, confirmed that the One Billion Followers Summit, the largest event for content makers in the world, consolidates the UAE’s position as a destination and capital for the content industry, opening new horizons for creativity and growth. Over the course of 4 years, it has succeeded in reformulating the role of digital power in serving communities through its slogan “Purposeful Content,” and has strengthened the UAE’s leadership position as a global media center that provides a creative model environment for attracting, launching and growing major, innovative and future projects in this field.
He said: “The One Billion Followers Summit attracting such a large number of attendees, content creators, global influencers, platforms and major companies, reflects the position of the UAE, which has become the first attractive destination for all parties of this industry and its creators to work together in an environment that opens up new horizons for investment, development and creativity in the various media and creative industries. We are keen that this global event culminates in each session with initiatives and influential results that make a real difference in enhancing the role of purposeful content creation in developing societies and changing their lives for the better.”
In its fourth edition, the One Billion Followers Summit focuses on two axes: the first: transforming content creators into impact makers, through creating purposeful content. In this context, the summit launched with the global content creator Mr. Best, the most followed influencer on YouTube, a campaign: 1Billion Acts of Kindness, with the support of the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation and the Varkey Foundation. Mr. Best will announce during the summit activities 10 international content makers, to lead a community movement with him, starting from the summit. Globally.
The Summit and TikTok also launched the Educational Content Creators Award, the first of its kind in the world, which aims to support the creation of educational and entertaining content and honor the best teachers. The Summit also launched 5 strategic partnerships with YouTube, TikTok, Snapchat, the X platform, and Meta to support purposeful content.
The second axis focuses on the use of artificial intelligence tools in content creation, as the One Billion Followers Summit launched the AI ​​Film Award competition in partnership with Google Gemini, with a grand prize of up to one million dollars. The competition witnessed the participation of more than 30,000 people from 116 countries, of which 5 films qualified and will be shown during the summit and the award winner will be honored on the second day of the summit’s activities.
The closing day of the activities of the fourth edition of the Billion Followers Summit also witnesses the announcement of the winners of the “Influencer Accelerators” within the “Investing with Content Creators” program, which is the first of its kind in the world, and organized by the “Influencers Headquarters”, in cooperation with “500 Global”, and aims to provide funding and financial support to emerging companies and individuals who have pioneering ideas in the content industry, to present them before an evaluation committee composed of an elite group of major investors and companies, where the content creators or companies that succeed in their presentations before the evaluation committee will receive With investment opportunities and financing to develop their projects worth up to 50 million dirhams, provided by the headquarters of influencers and investors in the content industry sector. The program attracted 1,131 participants from content creators and emerging digital companies working in the content industry sector, from more than 70 countries.
The One Billion Followers Summit brings together the major global social media platforms under one roof, where Snapchat,
Social platform officials, influencers, and content creators exchange ideas about the future of content creation, how to build influential content, protect intellectual property, and combat misleading information, in addition to how to use analysis tools, artificial intelligence techniques, and strategies for building digital communities to support content creation.
The One Billion Summit agenda includes sessions in which officials, the most prominent influencers, and the most important international celebrities will speak. The first day’s activities include a session for the “1 Billion Acts of Kindness” campaign, in which Saeed Al Eter, the CEO of the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation, and the founder of the Varkey Foundation, Sunny Varkey, the owner of the largest YouTube channel in the world, and the pioneer in the field of large-scale, high-impact content, James Stephen Donaldson, known as “Mr. Best,” and CEO of Best Industries, will participate. Jeffrey Housenbold.”
The session participants will discuss how the impact of content creation can bring about a tangible change in real life and what the “1 Billion Acts of Kindness” campaign provides as an inspiring model for this, and how community work can be transformed into an effective force through the creator economy, and enhancing the ability of purposeful content to bring about positive changes in societies, cultures and lives. During the session, the names of the ten innovators who will lead the global community movement with Mr. Best will be revealed.
The first day’s agenda also includes a conversation with world-famous Iranian-American comedian, producer, director, and podcaster Max Amini. The conversation provides an in-depth look at his career as an artist, popular content creator, and entrepreneur. The conversation explores Max’s creative approach, his professional development, and the foundations upon which he founded one of today’s most prominent comedy brands.
On the second day of the summit, Max Amini will present a live performance full of energy for two hours, as part of enhancing the exceptional live experience for the summit audience.
The second day’s activities include a dialogue session with the US President’s daughter-in-law, Lara Trump, revealing the features of her multi-faceted personality in American politics and media, as she currently presents the program “My View with Lara Trump” on the Fox News Channel, in addition to her songs being listed on the Billboard charts, and she is the owner and CEO of her own sportswear brand, and she served as co-chair of the Republican National Committee for Donald Trump’s 2024 election campaign.
Lara rose to prominence through her online series “The Right View” in 2020, where she presented a conservative perspective on politics and culture through panel discussions with influential commentators, attracting a wide audience. She began her media career as a producer and story coordinator on CBS’ “Inside Edition” and later became a contributor to Fox News.
Lara Trump is an advocate for family, animals, and conservative values, and encourages a healthy lifestyle through triathlon and CrossFit.

The activities of the second day also include a distinguished dialogue in which the international star, the famous American actor and producer, Will Smith, and Faris Saeed, Chairman and CEO of Sea Holding, the developer of the Sustainable City project in Dubai, participate to discuss the positive messages and cognitive visions presented by the documentary series “From Pole to Pole with Will Smith,” which is a seven-part series produced by National Geographic, narrating Will Smith’s cinematic journey across the seven continents of the world, mixed with bold explorations, the latest science, and poignant human stories from the farthest reaches of the world. Our planet’s environments. With the help of scientists, explorers and local experts, Smith is helping to uncover world-leading scientific discoveries, while forging strong human connections with communities whose knowledge and resilience offer critical lessons about our shared future on planet Earth.
The founder of Emaar Properties, Mohamed Alabbar, will speak in a session during the second day’s activities about Emaar’s approach to building and growing the brand, and how thinking on a large scale, commitment to a long-term vision, and impactful design turn ambitious concepts into global landmarks, as this dialogue session shows how thinking on a large scale is linked to clarity, courage, and building something that the world cannot ignore.
Alabbar shares with the summit audience his vision of establishing and expanding leading companies through an inspiring innovation methodology, as he has deep experience in building global companies in the real estate, retail, e-commerce and digital services sectors.

Retired English footballer and legendary footballer Rio Ferdinand, with the audience of the One Billion Followers Summit, also shares his successful experience after his retirement in transforming into a multi-talented entrepreneur and media mogul in the digital world, in a dialogue session within the activities of the second day.
In this dialogue session, Rio Ferdinand opens the pages of his journey, revealing the mentality that enabled him to build a new path characterized by depth of purpose and positivity. It also provides an inspiring vision of how modern platforms are reshaping the meaning of legacy and creating influence in a new era.
The Billion Followers Summit hosts the British investor known for his initiatives to support entrepreneurs, Simon Squibb, who won the $1 million prize for the Billion Followers Summit in its third edition. Simon did not keep this amount, but rather distributed it to the people who appeared in his videos, seeking to help them obtain their first chance at success. Simon presents to the summit audience during a session on the second day the profound impact of this and how new business projects were launched, creative people took bold steps, and people’s lives changed in ways that no one expected, revealing that the real lesson was in what people did after they obtained money, and that money may accelerate the realization of dreams, but it will not replace work.
On the third day of the One Billion Followers Summit, Simon Squibb will sign his book in a special event. Simon is famous for his best-selling book according to the Sunday Times, “What is Your Dream?” He is the founder of HelpBnk.com, and is dedicated to motivating people to help each other. He is considered an unconventional entrepreneur; He started his first business while homeless at the age of fifteen.