Kylie Jenner brings back memories of Britney Spears.. This is what she did

Kylie Jenner continues to confirm her position among the most influential in the global fashion and beauty equation. After her striking appearance while attending the “Golden Globe 2026” ceremony, alongside Hollywood star Timothée Chalamet, the reality TV star and entrepreneur returned; To make headlines again, this time with a very bold look of “red latex” that brought the audience’s memory directly back to one of the most established moments in “pop” culture: Britney Spears’s look in the “Oops!… I Did It Again” music video, in 2000.

Bringing a musical icon…in modern Kylie style:

The new look came as part of a promotional campaign for her new perfume, “Cosmic Intense,” the third edition of her growing perfume line, under the “Kylie Cosmetics” brand. Kylie appeared hugging a huge bottle, designed in a size almost similar to the length of her torso, bearing the same identity as the previous “Cosmic” bottles, but with a new touch, represented by a bright, fiery red color, suggesting strength, boldness, and the desire to leave an impact.

To visually present the spirit of the perfume, she chose a tight-fitting latex suit with a high neckline and long sleeves, the same elements that Britney’s suit became famous for in one of her most famous singing videos. This similarity did not go unnoticed, as audiences and critics immediately picked it up, and comments began that combined nostalgia for the “golden pop” days, and admiration for Kylie’s ability to reformulate ancient cultural symbols in a contemporary way.

Many considered that Kylie did not imitate Britney, but rather presented an elegant and visually improved rereading, especially since the suit came with the latest manufacturing techniques, and elaborate stitching that gives the body a sculpted appearance, with a touch of unmistakable visual appeal.

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Between the red carpet…and the status of a businesswoman:

Kylie Jenner’s schedule never seems to be calm; In a very short period of time, she has successfully combined her image as the companion of an award-nominated movie star with her image as a beauty empress, running one of the most successful brands in the beauty industry.

At the Golden Globes, Kylie topped the fashion headlines, thanks to her luxurious dress, which placed her among the most beautiful and elegant looks. Only hours later, she moved from the calm, romantic image to a more powerful and bold image in her new advertising campaign. To prove that she knows how to move intelligently, between the emotional, commercial, and personal aspects of her public image.

Another shot… unapologetically bold:

In an additional photo from the “campaign,” Kylie ditches the red suit; To be replaced by a tight latex dress with two thin straps and a deep bust. The dress came in a bold and confident style, in line with the aesthetic identity that Kylie has favored recently, which is based on highlighting the strength of the body, sharp feminine lines, and shiny materials with a strong presence.

These shots reinforced the idea that Kylie is not just promoting a perfume, but rather selling an integrated status: boldness, confidence, attractiveness, and a presence that cannot be ignored.

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Perfume in the language of stardom:

As for the product itself, the new fragrance is marketed as a more intense, warmer and seductive version of the first “Cosmic” fragrance. Its composition combines lively blood orange and soft, feminine jasmine, added to the warmth of vanilla, and a deep touch of amber, to provide a powerful, sensual aromatic experience that matches its fiery visual identity.

The fragrance will be offered in three sizes, at varying prices, making it suitable for various segments of the audience, and at the same time reflects Kylie Cosmetics’ strategy to remain close to consumers, despite its luxurious character.

Although it will not be officially available until January 21, the fragrance has already begun to make a lot of noise, especially after Kylie revealed that she wore it on the night of the Golden Globes, and that it was admired by Timothée Chalamet.

Fashion controlled by Kylie…don’t follow it:

This move reflects Kylie’s ability to recognize the power of nostalgia in the entertainment and fashion industry; Instead of just launching a new product, it linked it to an immortal musical icon and a cherished memory for an entire generation, ensuring wider dissemination and greater interaction.

It also proved, once again, that its presence is not limited to visual appearance, but extends to a direct influence in shaping “trends.” Minutes after the photos were published, comparisons, analyzes and comments began, and questions emerged: Will we see the return of “red latex” as a strong trend in 2026? Will other stars present new versions of the same look?

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