More than 40 thousand visitors… 2.5 million riyals in sales at the Jazan Honey Exhibition
Jazan Honey Exhibition
The beekeepers’ corners recorded a remarkable turnout from visitors and shoppers, supported by introductory programs and live tastings. It contributed to raising consumer awareness of the quality of and its plant characteristics are linked to the diversity of pastoral cover in the mountains and plains of the region.
A number of participants confirmed that the volume of sales achieved this year reflects the development of display and packaging tools, the increased readiness of beekeepers in direct marketing, in addition to the growing presence of local products in the consumer basket, which enhances the sustainability of this promising sector and opens broader horizons for expansion internally and externally.
This movement comes within efforts to support the local economy and empower Beekeepers, in line with the goals of the Kingdom’s Vision 2030.
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