The “Limit of Life” campaign allocates 7 easy channels to receive contributions from individuals and institutions

The “End of Life” campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, “may God protect him”, with the aim of raising at least one billion dirhams to save five million children from hunger in the world, announced the allocation of 7 easy channels to receive donations from individuals and institutions, as the campaign seeks to provide the opportunity for everyone to give and give, and to emphasize the values ​​of the holy month that the best charity is to save a person from hunger.
The campaign focuses in particular on children who face the most dangerous forms of hunger in the most vulnerable communities, especially in areas of disasters, crises and conflicts, where 5 children under the age of five die from malnutrition and hunger in the world every minute.
The “Limit of Life” campaign opens the door to participation in the Ramadan campaign, by donating via the website, SMS text messages, bank transfer, the campaign’s call center, the “Dubai Now” application, the Yalla Give application, or the Dubai platform for community contributions “Jood” (Jood.ae).
The “Edge of Life” campaign website to save 5 million children from starvation, www.edgeoflife.ae, receives donations from individuals, institutions, companies and businessmen from inside and outside the country, where the amount the donor wants can be given to support the campaign and contribute to achieving its goals.
Those wishing to contribute to the “End of Life” campaign to save 5 million children from starvation can contact its call center team on the toll-free number 8004999 from 10:00 am – 05:00 pm, seven days a week, including weekends, to arrange the process of donating the amount they want to allocate to contribute to saving children from hunger.
The “End of Life” campaign to save 5 million children from starvation also provides a direct bank transfer channel to contribute to the charitable effort of the initiative, where everyone can transfer the amount to be donated to the campaign account on the approved account number (940340003708472909222 IBAN No: AE) at the Emirates Islamic Bank in UAE dirhams.
The campaign provides the option of a one-time donation via SMS by sending the word “Life” or “LIFE” via the “du” and “e&” networks in the Emirates to the numbers: 1034 to donate 10 dirhams, 1035 to donate 50 dirhams, 1036 to donate 100 dirhams, and 1038 to donate 500 dirhams.
The “Limit of Life” campaign also provides the option to donate and contribute through the “Dubai Now” application, under the “Donations” category, as “Digital Dubai” cooperates with the campaign to facilitate the contributions of donors from institutions, individuals and business sectors from within the UAE.
The “End of Life” campaign to save 5 million children from starvation allows individuals and institutions to contribute via the YallaGive.com website under the “Donations” category, enabling the campaign to achieve its humanitarian goals.
This mechanism reflects the keenness of those in charge of the campaign to employ digital solutions to enhance humanitarian work and expand the base of community participation, ensuring the sustainability of the resources necessary to implement programs and projects aimed at combating child hunger around the world.
Donations can be made to the “End of Life” campaign to save 5 million children from starvation by creating a special wallet for institutions or individuals on the Dubai platform for community contributions “Jood.ae” via the link www.Jood.ae, as the platform opens the door wide to all individuals, companies and institutions in the public and private sectors, celebrities, communities, cultural, sports and artistic groups, and others, to launch a mini-campaign via the “Jood” digital platform to motivate employees, friends and followers to donate as much as possible, in order to collect donations for the campaign. “Limit of life.”
The campaign, which falls under the umbrella of the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation, aims to implement sustainable programs and projects that contribute to combating child hunger in the world, and to create a broad community movement that enables it to achieve its noble goals.
The campaign comes in partnership with the United Nations Children’s Fund (UNICEF), Save the Children, the Children’s Investment Fund Foundation, and Action Against Hunger.