Dubai Roads contributes 5 million dirhams to the “Limit Life” campaign

The Roads and Transport Authority in Dubai announced its contribution of 5 million dirhams in support of the “End of Life” campaign to save 5 million children from starvation, which was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, “may God protect him,” in conjunction with the holy month of Ramadan, to raise at least one billion dirhams to be invested in implementing sustainable programs and projects that contribute to combating child hunger in the world.

The “End of Life” campaign to save 5 million children from starvation, which falls under the umbrella of the “Mohammed bin Rashid Al Maktoum Global Initiatives” Foundation, comes as a continuation of the previous Ramadan campaigns that were launched in the holy month under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, and received great participation from the Emirati community.

The “End Life” campaign is being implemented to save 5 million children from starvation in partnership with the United Nations Children’s Fund (UNICEF), Save the Children, the Children’s Investment Fund Foundation, and Action Against Hunger.

Spread the good

Mattar Al Tayer, Director-General and Chairman of the Board of Directors of the Roads and Transport Authority in Dubai, confirmed that the initiative of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, “may God protect him,” to launch the “End Life” campaign, which aims to save five million children around the world from the danger of malnutrition and hunger, represents an extension of a well-established humanitarian approach that has made the UAE a global model in sustainable institutional charitable work, indicating that the Authority’s participation in this campaign stems from its institutional responsibility towards society, and its keenness to contribute to National initiatives with a global humanitarian dimension.

He said: “Launching the campaign during the holy month of Ramadan reflects a deep understanding of the message of the holy month, in which the values ​​of mercy, solidarity and compassion are evident, indicating that the initiatives of His Highness Sheikh Mohammed bin Rashid Al Maktoum go beyond the concept of providing direct relief support, to a strategic vision that creates a sustainable impact in the lives of the most needy groups, led by children.

He added: “The ‘End of Life’ campaign represents urgent humanitarian action towards one of the greatest global challenges, given the presence of millions of children around the world facing the risk of malnutrition, an issue that affects the future and stability of societies. He pointed out that the initiative confirms that the UAE, under the leadership of His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the State, may God protect him, and his brother His Highness Sheikh Mohammed bin Rashid Al Maktoum, is continuing to carry out its humanitarian mission without limits, putting the protection of humans and the preservation of their dignity at the forefront.” “its priorities.”

The Director-General and Chairman of the Board of Directors stressed that investing in saving children from hunger and malnutrition is an investment in the future of humanity, as food security constitutes an essential pillar of stability and sustainable development, and the “End of Life” campaign reflects a strategic dimension of the importance of building effective partnerships with international organizations to mobilize efforts and resources, ensure that support reaches those who deserve it, save children from the threat of hunger, and achieve a tangible and sustainable impact.

He concluded his statement by emphasizing that this initiative represents an Emirati message of hope to millions of children around the world, that human protection is a priority that knows no borders, and that the UAE will remain at the forefront of countries that transform values ​​into actions, and humanitarian work into a real impact on the ground.

Contribution channels

The “End Life” campaign to save 5 million children from starvation continues to receive contributions from institutions and individuals through 7 main channels, including the website dedicated to the campaign. www.edgeoflife.aeAnd the campaign’s call center on the toll-free number 8004999. You can also contribute through bank transfer to the campaign account (940340003708472909222).IBAN: AE (At Emirates Islamic Bank in UAE dirhams.

The “End Life” campaign to save 5 million children from starvation allows you to contribute via SMS SMS By sending the word “life” or ” LIFEThrough the “Du” and “Du” networks e&” in the Emirates on the numbers: 1034 to donate 10 dirhams, 1035 to donate 50 dirhams, 1036 to donate 100 dirhams, and 1038 to donate 500 dirhams.

You can contribute to the “End of Life” campaign to save 5 million children from starvation through the “Dubai Now” application DubaiNow“, under the “Donations” category.

You can also contribute to the campaign via the website YallaGive.com Under the “Donations” category, or by creating a special wallet for institutions or individuals on the Dubai community contributions platform “Jood” Good.ae.