Dubai Roads allocates 9 distinct numbers to vehicle plates as part of the “Noble Number” charity auction

The Dubai Roads and Transport Authority (RTA) announced its support for the “Noble Numbers” charity auction for distinctive numbers, organized by the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation, at the Armani Hotel Dubai in Burj Khalifa on March 7, 2026. The proceeds will go to support the “End of Life” campaign to save 5 million children from starvation, which was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, “may God protect him,” coinciding with the month of Holy Ramadan, to raise at least one billion dirhams to be invested in combating child hunger in the world.

The Roads and Transport Authority in Dubai allocated 9 distinct numbers for vehicle plates within the “Noble Number” auction, with the proceeds from the bidding on them going to support the “End Life” campaign to save 5 million children from starvation, which comes in partnership with the United Nations Children’s Fund (UNICEF), Save the Children, the Children’s Investment Fund Foundation, and Action Against Hunger.

The list of special numbers includes:

DD 6, DD16, DD 25, DD 30, DD 99, DD 100, DD 999, DD7000, DD 22222.

The auction will witness the participation of a number of prominent figures from various economic activities, charitable and public interest institutions, and generous people, who are keen to support noble humanitarian causes and establish a culture of giving in Emirati society.

The “End of Life” campaign to save 5 million children from starvation falls under the umbrella of the “Mohammed bin Rashid Al Maktoum Global Initiatives” Foundation, the largest of its kind in the region in the field of charitable, humanitarian, relief and community work, and comes as a continuation of the previous Ramadan campaigns that were launched in the holy month under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, and received great public interaction.

Sustainable approach

His Excellency Mattar Al Tayer, Director-General and Chairman of the Board of Directors of the Roads and Transport Authority in Dubai, confirmed that the “End of Life” campaign to save 5 million children from starvation, translates the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum in establishing a pioneering Emirati approach to sustainable humanitarian work, based on global initiative and responsibility, and exerting efforts and capabilities to help the most needy communities, and providing the best conditions to protect the children of those communities from the danger of hunger and acute malnutrition, which threaten the present and future of hundreds of millions of children around the world. The world.

His Excellency said: “We, at the Roads and Transport Authority in Dubai, are proud to be part of this noble humanitarian initiative, and to contribute to supporting it by allocating the proceeds of a set of special numbers to the (Limit to Life) campaign to save 5 million children from starvation, to achieve the noble goals of this campaign, and its endeavor to actively participate in combating child hunger around the world, based on our social responsibility and our belief that national institutions are an active partner in the process of giving led by the UAE.”

His Excellency Mattar Al Tayer pointed out that this year, the Roads and Transport Authority allocated the proceeds of 9 distinctive license plate numbers to support the campaign, calling on everyone to participate in the “Noble Number” charity auction, in a way that contributes to achieving the humanitarian goals of the “Limit to Life” campaign to save 5 million children from starvation.

Establishing a culture of giving

Charitable auctions contribute to consolidating the culture of giving and social responsibility, as the previous editions of the “Noble Number” auction witnessed a large turnout, as the fifth edition of the “Noble Number” auction for distinctive numbers in Dubai achieved a total of 83 million and 677 thousand dirhams to support the “Father’s Endowment” campaign, which was launched in Ramadan 2025 with the aim of honoring fathers by establishing a sustainable endowment fund, the proceeds of which are allocated to provide treatment and health care for the poor, needy and unable. The fourth edition of the Noble Number Auction for special numbers in Dubai raised 38 million and 95 thousand dirhams to support the “Mother’s Endowment” campaign in Ramadan 2024 to honor mothers by establishing an endowment fund to support the education of individuals around the world. The third edition of the Noble Number Auction for special numbers in Dubai also achieved 97,920 million dirhams to support the efforts of the “Billion Meals Endowment” campaign in Ramadan 2023, which aimed to find sustainable solutions to combat hunger and malnutrition in the most vulnerable communities. The second edition of the Noble Numbers charity auction for special numbers in Dubai achieved 53 million dirhams for the “Billion Meals” campaign in Ramadan 2022, while the first edition of the Noble Numbers auction to support the “100 Million Meals” campaign in Ramadan 2021 achieved about 50.45 million dirhams.

Contribution channels

The “End Life” campaign to save 5 million children from starvation continues to receive contributions from institutions and individuals through 7 main channels, including the website dedicated to the campaign. www.edgeoflife.aeand the campaign’s call center on the toll-free number 8004999. You can also contribute via bank transfer to the campaign account (IBAN No: AE940340003708472909222) at Emirates Islamic Bank in UAE dirhams.

The “End Life” campaign to save 5 million children from starvation allows you to contribute via SMS SMS By sending the word “life” or ” LIFEThrough the “Du” and “Du” networks e&” in the Emirates on the numbers: 1034 to donate 10 dirhams, 1035 to donate 50 dirhams, 1036 to donate 100 dirhams, and 1038 to donate 500 dirhams.

You can contribute to the “End of Life” campaign to save 5 million children from starvation through the “Dubai Now” application DubaiNow“, under the “Donations” category.

You can also contribute to the campaign via the website YallaGive.com Under the “Donations” category, or by creating a special wallet for institutions or individuals on the Dubai community contributions platform “Jood” Good.ae.