“Thank you Emirates”… within the qualitative initiatives of “Seera” at the ESNR 2026 exhibition

In a scene that reflects the acceleration of global transformations towards smart security and technical innovation, the Security Industry Regulatory Agency (SIRA) is preparing to highlight its presence at the ISNA Abu Dhabi ISNA exhibition during the period from 19 to 21 May 2026, through an integrated platform that showcases a group of qualitative initiatives and services aimed at enhancing the security and safety system, and supporting innovation in the security industry sector in the Emirate of Dubai and the UAE in general.

This participation confirms the Foundation’s role as the body concerned with regulating and developing the private security industry sector, by providing innovative solutions and advanced services that contribute to raising the efficiency and quality of the security system, and enhancing the sustainability of development in this vital sector.

The Security Industry Regulatory Agency’s platform includes a number of prominent initiatives, foremost of which is the “Thank you Emirates” initiative, which launches on the first day of the exhibition, and which represents a comprehensive national participation through which citizens, residents and visitors in the UAE and friends outside it express the highest meanings of thanks, gratitude and loyalty to the nation and its leadership, in a scene that reflects the spirit of loyalty and belonging.

The platform also includes the “Sira Chat” service, which is an interactive platform dedicated to serving security guards, providing legal consultations, receiving complaints and suggestions, in addition to providing the opportunity to participate in a draw for valuable prizes that are offered daily during the exhibition days. The platform also includes the Research, Development and Security Solutions Laboratory, which is concerned with innovating and developing modern security technologies and solutions, in addition to the “Sira Podcast”, which sheds light on issues and topics related to the security sector, and the network of security and safety professionals, which aims to connect and empower competencies working in the field.

In this context, the CEO of the Foundation, Khalifa Ibrahim Al-Sulais, stressed that technology has today become a fundamental pillar in our contemporary world, and a major driver for the development of vital sectors, most notably the security sector. From this standpoint, we in the organization were keen to harness the latest technical solutions and smart innovations to enhance the efficiency of security work and raise the level of readiness, in line with the aspirations of the UAE to build an advanced and sustainable security system.

The “Security Advisor System” will be launched within the organization’s platform at the ESNR 2026 exhibition, and it is an intelligent system based on artificial intelligence to provide specialized security consultations to individuals and companies in the private security sector.

The system allows images and data to be analyzed to identify risks and vulnerabilities, while providing accurate recommendations that include monitoring systems and security solutions appropriate for each site.
The Security Industry Regulatory Agency confirms its commitment to employing the latest artificial intelligence technologies to enhance the quality of security services and support the shift towards a smarter, more efficient and sustainable security system.