The Fashion Authority organizes a workshop "Building a fashion buyer persona" In Riyadh
Declared The Fashion Authority, in cooperation with the Marangoni International Institute, organized a specialized workshop entitled "Building a fashion buyer persona"
This workshop aims to enable practitioners and those interested in the sector to acquire Advanced strategic skills in understanding the market and directing investments in the growing fashion sector in the Kingdom.
Which will be held on Sunday, June 14, 2026 AD, from six in the evening until nine in the evening, in the Creative Think space located within the famous Jax neighborhood in Diriyah in the Riyadh region.
The most prominent topics of the workshop
The workshop focuses on a package of Important educational and applied topics that include accurately understanding the target audience in the fashion sector, and building the buyer persona as a main strategic tool for projects, in addition to analyzing the customer’s behavior, lifestyle, and purchasing values.
The workshop also examines mechanisms for supporting design, marketing, and purchasing decisions, leading to enabling participants to develop more accurate and effective business strategies in the market.
Workshop Introduction
This workshop presents expert strategy "Anna Zinola"Director of the Marangoni Institute, Riyadh, based on the academy’s long-standing international expertise in promoting talent and developing the luxury and fashion sector.
This training and joint program comes as an extension of the Fashion Authority’s ongoing efforts to build and develop educational and professional partnerships with the most prestigious international institutions, with the aim of enriching the local creative system and qualifying national cadres in accordance with the highest international standards, in line with the objectives of the Kingdom’s Vision 2030 in developing the economic contribution of the cultural sectors.
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