A delivery driver ran a red light under pressure from a customer…and ended up crashing into a pole

Dubai Police revealed that the index of deaths resulting from traffic accidents in the emirate decreased by 19% during the year 2025 compared to 2024, stressing the continuation of its efforts to enhance traffic safety and reduce the causes of accidents by launching the “Drive Consciously” campaign, which aims to reach more than four million people.

During a press conference held yesterday to launch the campaign, she reviewed an accident committed by a delivery bike driver who ran a red light in response to pressure from a customer to deliver the order quickly. He ended up colliding with a pole on the side of the road, and was exposed to serious injuries, in an incident that embodies the dangers that may result from rushing and not adhering to traffic rules.

In detail, the Dubai Police General Command, represented by the General Department of Traffic and the General Department of Community Happiness, launched the “Drive Consciously” campaign in strategic partnership with Nissan Middle East and Abdul Wahed Al Rostamani Motors, with the aim of enhancing the culture of traffic commitment and reducing the rates of accidents, injuries and deaths on the roads.

Deputy Director of the General Traffic Department, Brigadier General Essam Al Awar, confirmed that the campaign comes within the efforts of Dubai Police aimed at protecting lives and property, and establishing a culture of responsible driving among all road users.