A qualitative presence of Emirati publishers in "Beijing Book" It consolidates the country’s position as a global center for the publishing and knowledge industry

Sharjah, June 20 / WAM / The presence of the Emirates Publishers Association at the Beijing International Book Fair 2026 constituted a new platform to enhance the position of Emirati publishing globally, benefiting from the momentum provided by the participation of the United Arab Emirates, guest of honor in the current session of the exhibition.

Through this participation, the association continues to build bridges of knowledge cooperation with the Chinese publishing sector and consolidate the presence of Emirati publishers in one of the most vibrant and influential cultural markets on the international scene.

During the period from June 17 to 21, the association is recording a qualitative presence through a special pavilion hosting an elite group of Emirati publishers and cultural institutions, in addition to a special corner within the Emirati pavilion, “The Emirati House.” The association carries advanced experience in the Emirati publishing industry and a strategic vision that seeks to build sustainable partnerships with Chinese publishers and cultural institutions in a way that supports the spread of Emirati and Arab content in global markets.

Participating within the association’s delegation are: Ghaf Publishing House, Ajyal Publishing House, Kids Talents Book Trading Establishment, and Thaqafa Publishing House, in addition to the Sharjah Antiquities Authority.

This diverse presence gives Emirati participation a qualitative dimension that reflects the diversity of the Emirati cultural and creative scene, the maturity of the publishing sector in the country and its ability to interact with various global cultural markets and actively participate in the international professional movement.

The participation agenda includes organizing a professional event that brings together Emirati and Chinese publishers in direct meetings dedicated to exploring opportunities for cooperation, establishing partnerships, and exchanging copyrights, which opens the way for building sustainable professional relationships and enhancing the presence of Emirati and Arab content in the Chinese market.

The association is also organizing a specialized dialogue session entitled “Reading trends in the Arab world and the People’s Republic of China: What do publishers need to know?” It is managed by Emirati writer Jamal Al Shehhi, founder of Kuttab Publishing House, with the participation of Amira Bu Kadra, Chairwoman of the Society’s Board of Directors and Dar Ghaf Publishing Foundation, and Dr. Abdullah Al Sharhan, Vice Chairman of the Society’s Board of Directors and Founder of Ajyal Publishing House.

The session discusses the transformations taking place in the reading landscape on both sides and reviews the most prominent trends related to readers’ preferences, content consumption patterns, and cultural market dynamics, with the aim of providing practical insights that support publishers when expanding into new markets and building sustainable partnerships.

His Excellency Rashid Al-Kous, Executive Director of the Emirates Publishers Association, said that the Association’s participation in the exhibition is of exceptional importance in light of the participation of the UAE as a guest of honor for the exhibition, as this occasion represents a high-level platform to highlight the Emirati cultural achievement and enhance the presence of the Emirati publisher in one of the largest knowledge environments in the world.

He added that this participation is consistent with the UAE’s vision of establishing culture and knowledge as a bridge of communication between peoples and an engine for sustainable development. He looks forward to building long-term professional relationships with partners in China that contribute to enhancing knowledge exchange, opening new markets for publishers and creators in the two countries, and consolidating the UAE’s position as a regional and global center for the publishing and knowledge industry.

Choosing the UAE as a guest of honor for the exhibition reflects the country’s growing position on the global cultural map, and confirms the success of its efforts in building bridges of cultural communication and promoting cultural dialogue with various peoples of the world, while the Emirates Publishers Association, through this participation, continues its role in empowering Emirati publishers and expanding their presence in promising international markets.

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