"Digital Dubai" It contributes to consolidating Dubai’s position among the top five cities in the world in the City Brands Index

Dubai, June 21 / WAM / A study issued by the international “Brand Finance” showed the strategic role played by “Digital Dubai” in consolidating Dubai’s position among the most prominent cities in the world in the City Brands Index, after the emirate ranked fifth in the world with a commercial value of approximately one trillion dirhams. The study indicated that “Digital Dubai” contributed about 31 billion dirhams to the total value of the emirate’s brand, and also obtained an (AA+) rating, which places it among the elite of the most powerful and distinguished digital government agencies in the world.

The study revealed that “Digital Dubai” played a pivotal role in enhancing the strength of Dubai’s brand, as it contributed to the emirate achieving 86 points out of 100 in the Cities Brand Strength Index. It also contributed approximately 31 billion dirhams (8.5 billion US dollars) to the total brand value of the emirate, and added 1.9 points to the Dubai Brand Strength Index, which supported the emirate’s rise from seventh place to fifth place globally in the city brand index.

The study also showed that “Digital Dubai” achieved outstanding results in the trust and reputation indicators, at 8.4 out of 10 for each among the population and business sector in Dubai, which reflects the growing confidence in the system of services and digital life in the emirate, and its role in enhancing Dubai’s position as a leading digital city on the global level.

His Excellency Hamad Obaid Al Mansouri, Director General of Digital Dubai, said: “These results reflect part of the ambitious vision that leads Dubai’s march towards the future, which views digital transformation as a pillar of comprehensive development, quality of life, and enhancing the emirate’s global competitiveness. The digital system is no longer just a technical structure or a set of smart services, but rather has become an essential part of the experience of living, working and investing in Dubai, and an influential element in establishing confidence and enhancing the emirate’s attractiveness on a global level.”

His Excellency added: “Dubai’s advanced position among the most powerful spatial landmarks in the world confirms the success of its approach based on investing in people and for people, building an advanced and reliable digital infrastructure, and consolidating integration between various government agencies within a single system that works with the spirit of one team. These results also reflect the vision of our wise leadership, which made innovation and digital transformation a means to serve people, empower society, and enhance the economy, leading to consolidating Dubai’s position as a global model for the city of the future, and a preferred destination for talent and investors.” And entrepreneurs from all over the world.”

For his part, His Excellency Tariq Al Janahi, Executive Director of the Corporate Empowerment Sector at Digital Dubai, said: “The digital system in Dubai has become an essential pillar for supporting economic growth, promoting innovation, and improving the quality of life, and has played a pivotal role in consolidating the emirate’s position as one of the most prominent digital cities in the world. At Digital Dubai, we pay great attention to our institutional identity and enhancing confidence in the position of the emirate’s digital system. We continue to work on developing interconnected and seamless digital services and experiences that keep pace with the aspirations of society.” “It supports the quality of life. The outstanding performance of the digital system confirms the impact of integration and cooperation between government agencies in providing reliable, flexible and future-ready digital services, thus enhancing Dubai’s global position as a center for innovation and opportunity.”

For his part, David Hague, Chairman and CEO of Brand Finance, said: “The results of the study confirm that reliable digital infrastructure has become a major factor in enhancing the reputation of cities and their global competitiveness, which explains the impressive results achieved by Dubai in this context. Digital Dubai’s obtaining an AA+ rating in the strength of the institutional brand, in addition to its contribution of about 31 billion dirhams to the total value of Dubai’s place brand, reflects the emirate’s success in achieving a tangible impact by investing in digital government services with global standards centered on About man.

“Dubai Digital” recorded a strong performance in the institutional brand indicators, as the percentage of awareness of the brand (familiarity) reached 92%, while it achieved 77.7 out of 100 in the institutional brand strength index. It also scored 8.4 out of 10 in both the trust and reputation indicators among the population and the business sector, in addition to 8.1 out of 10 in the “Benefit of Doubt” index, and 7.9 out of 10 in the interaction index, which reflects the growing status of the digital system in Dubai and the trust it enjoys among various segments of society and business.

The study also showed that the impact of Digital Dubai extends beyond the scope of digital government services to constitute an influential factor in enhancing the emirate’s global position and soft power. Digital Dubai has contributed to recording the highest levels of influence in consolidating Dubai’s position as a global city of strategic importance (+15.3 points), enhancing its image as a destination for startups and innovation (+11.2 points), supporting future growth potential (+10.8 points), reducing bureaucracy (+10.6 points), enhancing openness and welcoming (+10.1 points), as well as supporting quality of life (+9.7 points), leadership in science and technology (+9.2 points), and confidence in the emirate. (+9.2 points), and ease of doing business (+8.5 points).

According to the study, Digital Dubai has directly contributed to enhancing the concepts of innovation, trust, reducing bureaucracy, openness, and ease of doing business, which are factors that support Dubai’s ability to attract companies, investors, and talent from around the world.

Brand Finance’s approach to brand evaluation is based on combining the concepts of marketing and finance to assess the strength of brands and measure their financial value, enabling organizations to make strategic decisions based on accurate foundations. In this context, cities are evaluated based on detailed and specialized data that measures impressions related to the soft power of cities and countries, based on a specialized research study that uses international comparisons. The study included the opinions of about 5,000 participants.

The “Brand Finance Global Cities Index” is the most comprehensive research study in the world to measure impressions associated with city brands, as it ranks the top 100 cities in the world in terms of brand strength. The 2024 edition included more than 15,000 participants across 20 global markets, to measure the strength of the city’s brand according to three main axes: knowledge, reputation, and preference. The preference axis also covers seven dimensions, including living, working, studying, visiting, and investing.

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