"The bank" It launches its new corporate identity and celebrates its 50th anniversary
ABU DHABI, 29/WAM/ The Arab Bank for Investment and Foreign Trade (the Bank) announced the official launch of its new corporate identity during a special ceremony held today at its headquarters in Abu Dhabi.
The launch of the new identity coincides with the bank’s celebration of the fiftieth anniversary of its founding, as it officially began its banking operations in 1976 under Federal Decree No. 50.
The ceremony was witnessed by His Excellency Mohammed Saif Al Suwaidi, Chairman of the Board of Directors, His Excellency Farhat Omar Hamad, Vice Chairman of the Board of Directors, and members of the Board of Directors His Excellency Raja Muhammad Ghanem Al Mazrouei, Khalaf Sultan Rashid Al Dhaheri, His Excellency Fahd Abdul Qadir Al Qassim, Suhail Hilal Al Mansouri, Mustafa Al Mana, and Muhammad Al Siddiq Ali Al Sharkasi, along with Fouad Muhammad, CEO.
The new corporate identity embodies the bank’s promise of “achievement that transcends borders,” reflecting its commitment to enabling companies and institutions, especially small and medium-sized ones, as well as individuals, to achieve their ambitions. It represents a turning point in the bank’s journey, confirming its direction towards a new phase of growth, based on deepening its relationships with its customers, and providing sustainable value that combines banking expertise and innovation, which contributes to supporting economic development and achieving the future ambitions of the UAE.
Based on its position as a national bank with experience in the fields of trade and banking services for companies and institutions, the bank emphasized continuing to build on its solid foundations with a focus on raising operational efficiency, accelerating the pace of achievement, and investing in competencies and digital platforms, which contributes to enhancing the quality of customer experience.
His Excellency Mohammed Saif Al Suwaidi, Chairman of the Bank’s Board of Directors, said that the launch of the bank’s new corporate identity represents an important milestone in our journey. Fifty years ago, the bank’s journey began with a clear vision and great ambition to contribute to supporting the economic development of the UAE. Since then, the bank has been part of a national success story during which the country witnessed transformations and achievements that became a global model for development and progress.
His Excellency added that as we look to the future, we continue to build on these solid foundations and enhance our capabilities to keep pace with the aspirations of our customers and support the country’s vision towards further growth and prosperity.”
For his part, Fouad Mohammed, CEO of the bank, said that our role is not limited to providing banking services. Since our establishment, we have played a pivotal role in facilitating cross-border transactions between the UAE and North African markets, placing a regional perspective at the heart of our business, while maintaining an approach based on serving each customer with personal attention. We were one of the first banks specialized in corporate banking services in the UAE, and we have always been keen to support the process of prosperity.
For her part, Mona Hareb, Head of Marketing and Customer Experience at the bank, said that the bank’s identity represents more than the name, logo, or colors. In its broader sense, it embodies the integrated experience that we provide through our financial solutions designed to meet the needs of our customers, in a way that supports the ambitions of every company and every individual. We want our renewed identity to reflect our belief that true success begins with ambition and determination, just as is the case with our customers who aspire to achieve greater achievements.
- For more: Follow Khaleejion 24 Arabic, Khaleejion 24 English, Khaleejion 24 Live, and for social media follow us on Facebook and Related
