One color that combines luxury and brilliance…and this is the reason for its popularity

Although summer is usually associated with light hair colors, this season many people are turning to darker shades, with the popularity of the color rising “Mocha Brunette”which recorded an 82% increase in searches last June.

The color is characterized by its deep brown tones mixed with warm chocolate touches that give the hair a shiny and natural appearance, with soft shades that add depth and vitality without clearly highlighting the contrasting strands.

This trend comes after the popularity of several shades of brown over the past year, including the shiny “luxury brown” and “teddy bear brunette,” in addition to the shiny black that many stars have adopted.

In recent weeks, a number of celebrities have adopted the mocha brunette color, including Hailey Bieber, Kaia Gerber, and Amal Clooney, which has strengthened its position as one of the most prominent hair color trends for the summer of 2026, with expectations that it will continue during the fall season.

Hair colorist Shavonne Perkins points out that color depends on high shine and rich brown tones, stressing that maintaining its appearance requires using specialized treatments to enhance shine and renew color on a regular basis.

Beauty experts also recommend coordinating this color with makeup based on bronze, copper, brown, and berry shades, to highlight the warmth of the hair color and add balance to the look.