Ban ads for home services on “Maps”

The American company Apple has published a guide for advertising on the digital mapping service Apple Maps, revealing a more stringent approach compared to its competitor, Google.

The iPhone manufacturer did not announce the launch date for the advertisements for the digital mapping service that it revealed earlier this year, saying only that it would launch it “this summer” in the United States and Canada.

The company will publish advertising rules on the “Apple Maps” service, which prohibits a wide category of advertisements, including advertisements for home services companies, such as plumbing, electricity, locks, heating, ventilation and air conditioning, and others.