Reflecting identity…a Saudi girl transforms AlUla’s landmarks into innovative designs
Wijdan began her journey in designing clothing out of her love for the details of her governorate, which were reflected in her designs, and her passion for handicrafts. She realized that the natural beauty and historical landmarks of AlUla, such as carved rocks, ancient ruins, and palm trees, could be transformed into products that reflect the spirit of the governorate and tell its stories that have been written for thousands of years.
Nabataean inscriptions
Wejdan designs a wide range of products, including clothing of various types and sizes, and even antiques, models, and accessories. Her work is distinguished by the use of natural materials such as natural wool, palm trees, and dates, in addition to earthy colors and decorations inspired by Nabataean inscriptions.
Wejdan says: She chose “Shaqila” as the name for her project because of her connection to Al-Ula. She is the daughter of Aretas IV, king of the Nabataeans, who lived in Al-Ula in ancient times.

Historical landmarks of AlUla
Her work, which she worked on in her home, was widely received by tourists and visitors. Wijdan also seeks, through her work, to enhance awareness of the importance of heritage and its preservation, and to benefit from materials that are thrown away without benefit from them.
She says: “I want everyone who sees my designs to feel the splendor of the beauty of this historic province, as I have participated in several exhibitions.”
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