المملكة: “Impact Makers” discusses the transition of sports from stadiums to digital platforms

The last session of the first day of the “ImpaQ Makers” Forum, entitled “Sports from the Green Rectangle to Digital Platforms, Reach and Influence,” discussed digital transformation and its impact on the sports field.
This comes from traditional stadiums to digital platforms, which have become an essential part of communication between sports clubs, fans and the sports industry globally.
Focusing on how technology can be leveraged to enhance reach, improve engagement, and increase impact in the sporting arena.

Trimming and condensing the content

Football analyst Ahmed Afifi explained that the idea of ​​content is affected by the digital medium, as the biggest challenge that sports content makers face is adapting to the medium, which can force you to truncate the content and limit it to a certain number of seconds or minutes, without this affecting the strength of the content. Content and idea.

He added: The duration and method of preparing a live analysis studio for a match differs from preparing for a YouTube program in which you have the freedom to dispose of and modify it.

Speed ​​of publishing news content

Sports journalist Abdullah Al-Hanyan noted that work in the field of electronic journalism is not radically different from print journalism, whether news, report, or story.
He added that digital platforms helped journalists publish news content at the same time and win the scoop, unlike paper ones that force you to wait for hours that may cause you to lose priority, and it is possible that a change in the news may occur.

Creating entertainment sports content

Sports content creator Musaed Al-Fawzan reviewed his experience in creating entertainment sports content, and how to create an innovative mix between sports content, football in particular, and entertainment, with the aim of attracting diverse audiences, not limited to those interested in football, which attracts non-sports audiences.

End of the first day

The activities of the first day of the Influence Makers Forum “ImpaQ” were concluded, under the patronage of the Minister of Information, Mr. Salman bin Youssef Al-Dosari, in the presence of more than 1,500 influencers, experts, and content makers from within the Kingdom and around the world.

The forum’s opening ceremony witnessed a performance entitled “The Butterfly Effect”, presented in a modern artistic style, to celebrate the forum’s message and its importance in various areas of influence.