المملكة: “Influence Makers”…a cooperation agreement between the “Media” and Saudi Airlines

During the first ImpaQ Forum for Impact Makers, Saudi Airlines and the Ministry of Information concluded an agreement aimed at raising the level of coordination and enhancing cooperation between the two sides in many fields and locations of ground and air services.
The agreement was signed by the Head of Marketing at the Saudi Group, Khaled bin Abdulqader Tash, and the Assistant Undersecretary for Shared Services at the Ministry of Information, Mishal Al-Tuwaijri.

A private channel for the Ministry of Information

The areas of the agreement included allocating a special channel to the Ministry of Information through the entertainment systems on the screens of “Saudi Arabia” aircraft, the content of which includes a review of the latest developments in the Ministry’s initiatives on a periodic basis, while it will also be displayed in Al-Fursan lounges. The agreement also includes providing fast track and business class service to the Ministry’s guests, in addition to sponsoring its events.

Khaled Tash explained that “Saudi Arabia”, within the context of its identity and new era, is keen to strengthen its relationship with various government agencies and empower its targets, especially since the Ministry of Information has pivotal roles represented in shedding media light on the Kingdom’s Vision 2030 programs and highlighting its ambitious projects.

Impact Makers Forum

He continued: Displaying its initiatives on the screens of “Saudi Arabia” aircraft will allow expanding the scope of views as it transports guests between the Kingdom and more than 100 destinations around the world, with a daily average of more than 600 flights. This also coincides with its implementation of the largest project to enhance and enrich the guests’ experience in order to raise the level of quality. Services at all stages of travel and the latest findings in the aviation industry.

It is noteworthy that the “Influence Makers ImpaQ” Forum was launched by the Ministry of Information as a platform for exchanging experiences and highlighting successful experiences, covering 14 areas of influence, including media, artificial intelligence, sports, tourism, entertainment, and culture, while reformulating the concepts of media cooperation, Creating interactive platforms that tell stories of achievement and impact in the presence of an elite group of global influencers, experts and content makers from around the world, confirming the Kingdom’s position as a global center for inspiration and innovation in the fields of… Impact.