The Impact Makers Forum witnesses the launch of billion-dollar agreements and partnerships

The Influence Makers Forum, organized by the Ministry of Information on December 18 and 19, witnessed a series of launches and the signing of strategic agreements and partnerships aimed at enhancing innovation and influence, and enabling the growth of the economics of media creativity.
During the Influence Makers Forum, the Saudi Minister of Information, Salman Al-Dosari, announced initiatives and launches worth one billion riyals, to support the growth of the sector and enhance Arabic content.
Among these initiatives, the first Arab social media application, and the official social media partner of the forum, “Jaco”, launched an initiative to support content creators with an amount of 100 million riyals, to enhance content creation.
The announcement came within the Impact Makers Forum, emphasizing JACO’s interest in supporting digital content and enabling young people and creators in the region to invest their skills and achieve their ambitions. It is expected that this financial support will contribute to developing new projects and stimulating creativity among content makers, which enhances the quality of Arabic content. It increases its interaction.
Al-Dosari also pointed out the importance of these initiatives in opening new horizons for cooperation between content makers and various parties, which contributes to raising the level of productivity and creativity in this field.
Al-Dosari stressed the importance of these initiatives in supporting the media and digital sector in the Kingdom, pointing out that the forum, which brought together the most future-forward major international companies in the influence industry, will be a permanent global platform for exchanging knowledge, in line with a package of media influence projects that will be launched by the Ministry of Information to enhance the reach of The media message includes empowerment, training, development and benefiting from advanced technology and artificial intelligence, in partnership with major international companies in the influence industry.
For its part, the management of the “Jaco” application expressed its thanks to the Minister of Information for his support for the sector, stressing their keenness to develop content and continuous communication with influencers through the initiative to support content creators worth 100 million riyals, which is one of the most important initiatives to contribute to enhancing creativity and innovation.
It is worth noting that “Jaco” is the fastest growing Arab social application in the Middle East, as the number of its users exceeded more than 18 million users in the Middle East and North Africa region, and the profits of content creators within the application exceeded more than 450 million riyals, and “Jaco” aims within its plan Expansion: Opening regional offices in Egypt, the United Arab Emirates and Kuwait
This step comes to enhance the quality of Saudi media content, and keep pace with the goals of the Kingdom’s Vision 2030 in developing local content and achieving cultural leadership.
The forum witnessed multiple events, including the launch of the “Saudi Media Innovation Camp” program, Saudi MIB, in cooperation between the Ministry of Information and the Saudi Data and Artificial Intelligence Authority (SDAIA). These launches, agreements and partnerships embody the Kingdom’s ongoing efforts to support innovation and develop the media and creativity sector, and are important steps. Towards strengthening the Kingdom’s position as a major media center in the region.