With an international flavour…a cultural evening to enhance the capabilities of entrepreneurs in Al-Ula

The Cultural Fund, in cooperation with the Fashion Authority, organized a distinguished cultural evening that hosted the international designer and entrepreneur Brunello Cucinelli, in the presence of a number of entrepreneurs and beneficiaries of the Fund and the Authority.
This is within the framework of supporting creators in the cultural sector and raising their capabilities through various development solutions aimed at enhancing the sustainability of their cultural projects, and achieving an economic and social impact that keeps pace with the goals of Saudi Vision 2030.

The future of fashion

The evening, which was held in AlUla, witnessed a dialogue session entitled “Brunello Cucinelli; From Castel Rigoni to the World,” during which the international designer reviewed his career from his beginnings in a small village in Italy until he reached the top of the world of luxury fashion.
The session included six main topics: the basics of building a successful international fashion brand, integrating heritage with innovation, sustainability in luxury fashion, social responsibility, cultural exchange, and the future of fashion.
During his speech, Cucinelli focused on the importance of handicrafts as a core value in enhancing creativity and sustainability of fashion projects.

An environment stimulating for creativity

This evening is part of the Cultural Fund’s efforts aimed at providing a stimulating environment for creativity and communication with international experts, and enhancing the capabilities of entrepreneurs in the cultural sector by designing comprehensive development programs aimed at improving their administrative, technical and financial competencies, reducing operating costs, and maximizing the quality of their projects.

The Fund recently signed financing agreements worth more than 30 million Saudi riyals to support specific projects in the fashion sector, in an effort to enhance national creativity, create job opportunities for Saudi men and women, and enable the cultural sector to be an effective element in supporting the national economy and achieving sustainable development.