Roundtable discussions at the One Billion Followers Summit discuss the future of content creation

Dubai, January 10 / WAM / The third edition of the One Billion Followers Summit, the largest global summit in the content industry economy, is being held, organized by the UAE Government Media Office, and hosted by the country during the period from January 11 to 13, in the Emirates Towers and the Dubai International Financial Center. And the Museum of the Future in Dubai, under the slogan “Purposeful Content,” 7 roundtable discussions.
The dialogues address the developments taking place in many content sectors in new media, its latest trends and outcomes, the direction of content makers and influencers, and how they can be neutral in the content they provide. They also include many questions answered by the most prominent experts and specialists from major international platforms and companies. And a number of the most important content makers and influencers.

The first roundtable discussions in the third edition of the summit address the tourism sector, and the participants in the dialogue focus on several topics related to the challenges of current cooperation between the relevant departments and content makers, how they can be addressed, and the best practices for interacting with content makers in order to carry out successful tourism campaigns.
Participants also focus on the criteria that must be focused on to achieve success in cooperation between the two sides, and the steps that can be taken to build long-term cooperation relationships between institutions and bodies concerned with the tourism sector and content creators.

In another session, media experts discuss traditional media’s attempts to confront digital media, and answer critical questions in this sector, related to the roles of traditional journalism and digital content creation converging in the current media landscape, and the degree of public confidence in traditional media compared to what content makers provide.
The session also discusses the best ways that content makers can follow, to maintain their credibility and avoid spreading misleading information in the absence of editorial supervision, and the extent of content makers’ freedom to express their opinions, in addition to the future of the media in the next ten years.

Under the title “Investment Visions in the Content Creation Economy: Opportunities and Challenges,” a group of prominent economists and investors will discuss investment trends in the content creation economy, what are the new models for generating income and sources of revenue, and how to overcome the challenges facing the sector’s expansion and growth.
The session addresses the importance of technological innovations, future opportunities available for content creation, and the social and cultural impact of this.

The marketing experts participating in this roundtable dialogue answer many important questions that can be asked by both content creators and brands. For the latter, it asks about the criteria that it uses to evaluate the success of the campaigns in which content creators participate, and does it depend solely on the return on Investment, or are there other qualitative measures taken into consideration? What is the role of exclusive partnerships in enhancing the long-term relationship between brands and content creators? From the point of view of content creators, what are the biggest challenges they face when working with brands or agencies? , How can content creators ensure that their content stays true to their style and authenticity, while achieving brand goals?
The roundtable, “The Future of Marketing Through Content Creators,” examines the prospects for partnerships between brands and content makers and ways of their success, and how content makers balance neutrality and meeting brands’ expectations, in addition to observers’ vision of the development of partnerships and sponsorship between brands and content makers, in addition to examining key performance indicators. Which is used to measure the ROI of influencer partnerships.

During a session titled “Infrastructure for Content Creators,” participants will discuss the changing tax and regulatory landscape in the digital economy, especially for content creators, digital platforms, and technology companies.
The discussion will focus on the need for clear and fair tax policies while encouraging innovation and protecting the interests of content creators.

In a roundtable discussion entitled “Artificial Intelligence in Content Creation,” experts in this field speak about the controversy surrounding the role of artificial intelligence in enhancing human creativity, and the questions raised by the expansion of the use of artificial intelligence and its impact on originality.
The session also addresses areas in which artificial intelligence has helped reduce time or cost without affecting creativity, the challenges associated with using artificial intelligence to accurately predict audience trends, and the ethical guidelines that must be established for using artificial intelligence in content creation.
The speakers will discuss emerging technologies in the field of artificial intelligence that will revolutionize content creation over the next five to ten years, the possibility that artificial intelligence will lead to the saturation of some markets with content, and the best ways to allow creators and brands to excel.

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