Seef Properties Company wins the “Interactive Marketing” award at the Middle East Council for Shopping Centers and Retailers Awards

Seef Properties won the “Interactive Marketing” award at the Middle East Council of Shopping Centers and Retailers (MECS+R) Awards for the year 2024, which constitutes the most prominent regional event honoring distinguished achievements in the retail and shopping center sector, as it celebrates innovation, strategic excellence and the role of retail activities. In bringing about effective change at the level of various sectors.

Founded in 1994, the Middle East Council of Shopping Centers and Retailers is the leading body representing the shopping center and retail industry in the Middle East and North Africa region. The Council is committed to serving its members by organizing distinguished events that include networking opportunities, education programs and conferences designed to meet the unique needs of each region. . Seef Properties Company was announced as the winner during the ceremony held at the Mandarin Oriental Al Faisaliah Hotel in Riyadh, as the Ramadan campaign “Fawazeer Al Seef” won this prestigious award in recognition of its success in embodying the spirit of the holy month by conducting engaging dialogues with the mall’s visitors about the values ​​and authentic traditions of the month of Ramadan. In the Kingdom, which contributed to attracting great interaction from the audience and highlighting the brand name through a series of daily video clips Suspenseful.

On this occasion, Mr. Ahmed Youssef, CEO of Seef Properties, said: “This win embodies our continued commitment to innovation and providing unique and distinct experiences to visitors to our malls. The (Fawazeer Al Seef) campaign was one of the pioneering initiatives that highlighted the values ​​of the holy month of Ramadan in an innovative, interactive manner, and contributed to Strengthening our relationship with the local community and increasing interaction with the public. We are proud of achieving this notable regional achievement, and we pledge to continue our commitment to launching more qualitative campaigns “Which enriches the shopping and entertainment experience we offer to our visitors.”

It is worth noting that the “Fawazeer Al Saif” campaign succeeded in attracting a wide audience of more than 15 million people, most of whom are from the Kingdom of Bahrain and the Eastern Province in the Kingdom of Saudi Arabia. The videos also received more than two million interactions and achieved 17.2 million views, including 3 videos that each achieved more than one million views. Over the course of the campaign, visits to Seef Mall’s Instagram channel increased by more than 30,000 visits, and the videos received more than 6,600 comments and more than 247,000 likes, in addition to 14,600 shares. Moreover, more than 600 valuable gifts were distributed to mall visitors over the course of the 30-day campaign period.