“The most beautiful winter in the world” concludes its fifth edition with hotel revenues of 1.9 billion dirhams

The Minister of Economy and Chairman of the Emirates Tourism Council, Abdullah bin Touq Al -Marri, said that the fifth edition of the “most beautiful winter in the world” campaign succeeded in achieving positive results in the various emirates of the seven state, as the revenues of hotel establishments in the country during this version reached about 1.9 billion dirhams, with an increase Its 86.9% on the fourth version, and the total number of guests of hotel establishments in the country reached more than 4.4 million inmates, with an increase of 62% compared to the fourth version of the campaign, as well as an increase in the hotel occupancy rate of 74%.

This came on the occasion of the Ministry of Economy announced the conclusion of the fifth edition of the campaign, which was launched on December 16, and lasted for six weeks under the slogan “Green Tourism”, in cooperation between the Ministry of Economy, the National Agricultural Center, and local tourism agencies in the country.

Bin Touq added: “This version was able to reach 224.7 million people around the world, bringing the total number of people to the campaign during its five copies to more than 1.2 billion people, which contributes to the consolidation of the positive mental image of the UAE as a leading global tourist destination, as well as The copy of the cooperation efforts between the various tourist bodies and agencies concerned in the country strengthened to focus on the experiences, patterns and tourism projects that double the wealth that characterizes the tourism sector in the various emirates of the state and the competitiveness of attractive destinations in each emirate, which works to build pillars and more powerful foundations for the sustainability of the national tourism sector, It provides a unique model that enhances the UAE’s unified tourist identity at the global level.

The Emirati tourism sector continued to achieve positive results, as the revenues of hotel establishments in the country increased to 37.1 billion dirhams during the period from January to October 2024, a growth rate of 4% compared to the same period in 2023.

The hotel occupancy rate reached about 78%during the first 10 months of last year, with a growth rate of 2.7%, compared to the same period in 2023, while the total number of guests of hotel establishments in the seven Emirates reached about 24.9 million inmates with a growth rate of 9.5%, While the total number of hotel establishments in the country reached about 1246 facilities at the end of last October.

. 4.4 million inmates in country hotels during the fifth edition of the campaign.