6 main sessions host a group of media professionals within the Future Government Communication Forum

The Future of Governmental Communication Forum, which is one of the most important important events that the World Summit of Government 2025 in Dubai discussed the most important challenges facing countries at the regional and global levels in the field of government communication in light of the rapid, political, economic, media and technological transformations witnessed by the world in the field of rapid transformations in the world This is a major change in the confidence of the public and its aspirations from governments.

The forum, which spanned two days, and witnessed 6 different main sessions, a group of media and communication experts, during which they reviewed the best global practices in government communication diplomacy, and highlighted the latest social media tools, including the impact of misleading information and creating effective strategies to reduce its repercussions. They also dealt with the increasing communication challenges in the era of artificial intelligence, stressing in particular the importance of developing innovative solutions to enhance the effectiveness of government communication in light of the accelerating technological developments.

A session entitled “An innovative thought- re-visualization of the concepts of government communication” hosted Khadija Hussein, Executive Director of the Government Communication Sector in the media office of the UAE government, Abdul Rahman Mohsen Muhsashi, head of the Government Communication Center and the official spokesman for the Ministry of Information in the Kingdom Editing the Emirati newspaper The National, and the head of government communication at the Ministry of Digital Development and Information in Singapore.

The session, which also brought together a group of prominent leaders in the field of government communication, discussed how to face fundamental challenges represented in building sustainable confidence with citizens and inspiring the next generation of government communication specialists.


The session emphasized that success in these challenges requires a superior ability to move wisely between the data of politics, technology, and the media, in a manner that ensures the achievement of transparency, enhancing credibility, achieving a long -term impact in the field of government communication, exploring how governments adopt advanced technologies and adopting innovative communication methods in line with Renewable priorities for government departments.

In a session entitled “Future of the Future Code: Media, Technology and Leadership”, writer Bob Pearson, who held the position of the main communications official in three international companies listed on the “Fortn 500” list, and worked as a professor at the University of Texas in Austin and in American government institutions, strategic visions of The future trends and the solutions needed by government leaders to meet the upcoming challenges, including an advanced model of narrating stories that have been specially designed for government leaders, and advanced methods to identify influencers who are able to form general behaviors.

He also dealt with ways to understand how confidence spread through modern media channels and said that trust did not erode, but rather distributed in unconventional ways that reshape the relationship between governments and the public.

The “Public Programs and Public Opinion Programs” session hosted both Egyptian journalists Amr Adib, the Lebanese journalist Nishan Derharoutyunan, and the Saudi journalist Abdullah Al -Madifer, and was moderated by Emirati journalist Jamal Al Mulla.

The session also included a group of Arab media stars, the most prominent interlocutors in traditional and modern media channels and platforms in the Arab world, and discussed ways to develop communication and communication with the public and its tools and the impact of dialogue programs in Arab societies.

The session highlighted the most prominent successful factors in forming and influencing public opinion, and the role of government institutions and their communication teams in addressing media misinformation and false news and enhancing its role in defining and promoting government goals.

In the session “Public Diplomacy: Renewed Vision”, His Excellency Youssef Manea Al -Otaiba, the country’s ambassador to the United States of America, with the participation of a group of the most prominent practitioners of public diplomacy in the world, shed light on innovative methods to build bridges of cooperation, enhance international partnerships, and face common challenges in the world It is witnessing an increasing interdependence and growing complications.

The session touched on digital diplomacy and its role, which is a real revolution in the concept of public diplomacy, through the involvement of diplomats effectively in public spaces, whether material or virtual, to represent their countries, communicate with a diverse global audience, and gain hearts and minds through a deliberate and purposeful interaction that reflects the values Patriotism enhances international understanding.

In an exceptional dialogue that combines the past and the present, it has become possible thanks to the interactive artificial intelligence techniques. Former British Prime Minister Boris Johnson, an inspiring discussion with his Winston Churchill counterpart, where Johnson had previously wrote the book “Churchill”, during which he talks to Churchill on how to draw a path He believed in a world full of tensions and challenges, similar to that which led to the outbreak of World War II, in the context of answering a question related to “How can the world avoid the outbreak of a third world war?” .

In the session “How and why the election campaigns change around the world? Jason Miller, the adviser to US President Donald Trump, participated in the attendees of the plans and strategies that were behind Trump’s electoral victory.

He also provided deep visions on how governments and leaders benefit from digital media to build bridges of confidence, expand the scope of access to the masses, and enhance interaction in innovative and unconventional ways.