"sunrise" It promotes environmental tourism in Sharjah on the Berlin Exchange to travel
Berlin, March 6 / WAM / The Sharjah Investment and Development Authority “Shorouk” reviewed during its participation in the Berlin International Travel and Travel Exhibition “2025 its innovative strategic vision in light of the recovery of the global tourism industry and its growth and the high demand for environmental and heritage tourism experiences, which is a central investment model in the” Shorouk “portfolio and an authentic component of its strategy in enhancing the status of Sharjah. A pioneer in the development of responsible tourism and preserving its rich cultural heritage.
Ahmed Obaid Al -Qusayr, Executive Director of the Sharjah Investment and Development Authority (Shorouk), stressed that Shurooq’s message during its participation in the Berlin International Stock Exchange for Tourism and Travel 2025 “is embodied in providing its comprehensive development business model that combines nature preservation and cultural identity, enhances the economic return and encourages innovation at the same time.
The participation of “Shorouk” in the exhibition, which concludes today, made the opportunity to review the leading projects that attract visitors who are looking for responsible global experiences.
“Shorouk” gave visitors to the exhibition a detailed explanation of its most prominent destinations, which included Maliha National Park, Sharjah Hospitality Group projects, and the “Ceddi House of Sharjah” hotel, along with its partnership with the leading company “Lux Colic Coketev”.
Shorouk reviewed the exhibition visitors to the high sustainability standards embodied and adopted by “Maliha National Park”, which is one of the most prominent environmental and heritage tourism projects in the Emirates.
“Shorouk” highlighted the “Here … closer to you” campaign, which aims to introduce the park visitors to the various options and experiences such as monitoring stars and camping and exploring archaeological and natural sites in partnership with the “Environment and Natural Reserves Authority”.
Shorouk presented the exhibition visitors its experience in the field of high -end and sustainable heritage hospitality, through the “Sharjah Hospitality Group” of “Shorouk”, which works to develop tourist destinations that reflect the local heritage in a modern style.
The “Sunrise” projects in Khorfakkan are a unique model of high -end and sustainable heritage hospitality, such as “Najd Al -Maksar”, which represents a unique architectural icon in Wadi Washi in Khorfakkan.
“Shorouk” touched on the “Rahal” project in Kalba, which consists of 20 solar powered compartment, which provides an environmentally friendly hospitality experience that meets visitors’ interests and enhances sustainable and responsible tourism.
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