Our trust in our national media is a partner in achieving the aspirations of the Emirates

His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy of the Ruler of Dubai, Chairman of the Dubai Media Council, witnessed today, Tuesday, the signing of memoranda of understanding between the Dubai Press Club, and the strategic partners of the “Dubai content maker” program aimed at training young media talents to produce professional media content by providing them with the skills that enable them to distinguish by enhancing their ability to communicate media messages with distinction through the integration of the professional sides Creative.

His Highness praised the program and its positive impact on the media scene in Dubai and within its digital environment, stressing that “cooperation between the different sectors supports the provision of content that keeps pace with the emirate’s achievements and highlights its rapid development as a unique development model, with this that this calls for providing all possible forms of support to provide content makers joining the program with the tools needed to enable them to carry out their messengers at the face Complete to serve society and supports the comprehensive development process in the emirate.

His Highness said: “Dubai is keen to enrich its media with creative minds and energies capable of providing distinct content that raises the ceiling of its aspirations for the future … The digital content today leads the media scene and has a great responsibility in providing what benefits people and serves society and contributes to enhancing the development process and highlighting those who achieve achievements.”

This came in conjunction with the work of the “Emirati media being alone”, which was organized by the Dubai Press Club with the participation of a group of Emirati media symbols and leaders from the editors of daily newspapers, officials of media institutions, writers and those in charge of media work in the country, where the retreat discussed a number of important issues related to the future of the sector in the country. The programs designated for training in societal values ​​will also focus in harmony with the announcement of His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the State, “may God protect him”, to allocate in 2025 to be the “year of society” in the UAE.

Mona Ghanem Al Murri, Vice President and Managing Director of the Dubai Media Council, President of Dubai Press Club, with: Hilal Saeed Al Murri, Director General of the Dubai Economy and Tourism Department, was signed on the path of “economic and tourism content”, and Hala Badri, Director General of the Culture and Arts Authority in Dubai, on the path of “cultural content makers”, Ahmed Darwish Al -Muhairi The Director General of the Department of Islamic Affairs and Charitable Action in Dubai, within the path of “Societal Content Manufacturers”, and with Dr. Amer Sharif, Executive Director of Dubai Health and President of Mohammed bin Rashid University for Medicine and Health Sciences, on the path of “health and scientific content makers”, and with Khalfan Belhoul, Vice -President of the Dubai Sports Council on the path of “sports content makers.”

Head Center for Media Creativity
Mona Al -Murri thanked and appreciated the partners of the “Dubai Content Manufacturers” program and said: “This cooperation contributes to confirming the position of Dubai as a main center for creativity and media development and establishes its role in preparing and qualifying media cadres capable of competing and contributing to the advancement of a sector that touches the lives of people and deep influence in it, as the program reflects Dubai’s keenness to enrich the media scene, especially in its digital environment with high content The level has the finest professional standards in order to provide a useful message to society that reflects its achievements and keeps pace with its aspirations for the future.

Mona Al -Marri said, “The beginning with” Economic Content Manufacturers “said in exemplary cooperation from the Ministry of Economy, which had a great role in the progress of a rich training program that enriched the knowledge of the participants and enabled them to acquire skills that help them to provide distinct economic content .. Today we start a new stage for the program in cooperation with a group of leading national bodies to complete the work on vital and extremely important sectors … Quality .. We at Dubai Press Club are keen to establish and enhance partnerships confirming the competitiveness of Dubai media, especially in the digital environment.

Economic and tourist content makers
On this occasion, Hilal Saeed Al -Murri, Director General of the Dubai Department of Economy and Tourism said: “It is based on the relationship of cooperation that we have developed over the past years with the distinguished content makers, the new project will support this cooperation more and more in order to enable them to create unique content and tell interesting stories about the city of Dubai and deliver them to a broader and largest segment of followers and those interested in the world. Our firm commitment to our public and private sectors to promote Dubai and highlight its identity and its established cultural culture in addition to its distinguished tourism shows.

Hilal Al -Marri pointed out that the promotion of Dubai by telling stories in an innovative way will contribute to the definition of the unique legacy of the emirate, as well as providing exceptional experiences that reflect its authentic traditions, which is in line with the Dubai Economic Agency D33 aimed at establishing Dubai’s position as the best destination for living, working and visiting.

He added, “While Dubai continues its development and upgrading its cultural offers, we are keen to support young content makers who review the best of the emirate to large segments of the audience through their distinctive interactive platforms and sites.”



Cultural content makers
For its part, Hala Badri, Director General of the Dubai Culture and Arts Authority, “Dubai Culture”, affirmed the authority’s keenness to support talents in various fields, and motivate them to express their ideas and creative visions through qualitative projects that contribute to enriching the cultural movement in Dubai, pointing out that “Dubai content makers” is an important step to enable creators and provide them with what they need from new tools that enable them to narrate the date The emirate, its heritage, the story of its development, its achievements and its transfer to the world.

She said: “The content industry is a basic pillar in the creative economy, and one of the tributaries of the future economy based on knowledge and innovation, for its ability to keep pace with the rapid global developments, and the importance of the” Cultural Content Manufacturers Program “lies in its ability to produce distinctive cultural content capable of highlighting the diversity and uniqueness of local culture, and contributing to documenting various elements of the Emirati heritage,” noting that the authority’s support for the program comes to the program comes In the context of its efforts aimed at providing a creative environment capable of attracting distinctive competencies, and consolidating Dubai’s position as a global center for culture, incubator for creativity, and a meeting place for talents.

Societal content makers
For his part, Ahmed Darwish Al -Muhairi, Director General of the Department of Islamic Affairs and Charitable Work in Dubai, said: “In the context of the general community and the strategy of the department to be closer to society, we are pleased to enter into this cooperation with the aim of supporting the community content industry and enabling content makers to develop their skills. Community communication contributes to providing meaningful and influential content that enhances societal values ​​and keeps pace with the needs of the public in an effective manner.

He added: “We believe that this partnership will contribute to developing the capabilities of workers in the department in the field of community media, in a way that enhances Dubai’s position as a leading model in the purposeful media. Our goal is to always be closer to society, which requires that we speak in its language, and we present our messages in a clear and simple way, facilitating individuals to understand our message and benefit from our services in order to achieve our common vision of a more conscious and conscious society, And interacting. “

Health and scientific content makers
In turn, Dr. Amer Sharif, Executive Director of Dubai Health and President of Mohammed Bin Rashid University for Medicine and Health Sciences, stressed the importance of partnership with the Dubai Press Club, affiliated with the Dubai Media Council as a strategic step towards promoting health and scientific media content in Dubai, in line with the accelerated developments in the medical and media sectors, praising the prominent role that the club plays in upgrading the national media and establishing accuracy standards And objectivity in transferring information.

D. Sharif: “The Dubai Media Council launched plans and programs aimed at preparing empowering and able cadres able to create distinguished media messages and enhance their ability to formulate and communicate the effective media message that serves Dubai’s strategic goals .. We realize the fundamental role of health media, in forming community awareness and enhancing its health culture, which requires supporting a media speech based on accurate and reliable information. Through this partnership, we aim to prepare a generation A specialist in the health and scientific content industry, and its enabling with the knowledge and tools needed to highlight the quality of medical services, plans and development strategies supporting the health sector in Dubai, in a way that establishes its position as a leading center for medical and scientific excellence.

Sports content makers
For his part, Khalfan Belhoul, Vice -President of Dubai Sports Council said: “Dubai Sports Council is pleased to contribute to achieving the goals of the” Sports Content Manufacturers “program, aiming to provide its affiliates with the necessary knowledge and qualify them to play the positive role expected of them, in support and contribution in spreading the culture of exercise and its noble values ​​in society.”

He added: “The sports sector attracts many content makers, whether they are media professionals or former and current athletes, and from sports enthusiasts, and the program contributes to providing sports content makers with the necessary knowledge and skill dealing with the idea and the story industry, report and technologies required for the manufacture of better content. We are pleased to support this initiative related to the sports sector, as Dubai has become a global center for sports as is the case in various sectors Vitality.

At the same time, Maryam Al -Mulla, Acting Director of the Dubai Press Club, confirmed that the positive return from the participants in the first track of the “Dubai Content Makers” program, which focused on the economic content industry, showed the success of the program with its first start in achieving the desired goals behind it, as the participants expressed content makers to appreciate the idea and the program’s opportunity to reach information, knowledge and tools that increase their distinction and their ability On the formulation and presentation of high -level content characterized by high accuracy and professionalism, especially since the content maker must be in a large amount of culture and familiarity in various aspects of the sector, which is concerned with its content, whether text, visible or audible.

It is noteworthy that the “Dubai content makers” program is a model opportunity for those seeking to improve their professional skills by joining a group of specialists who lead digital transformation in the media field, through a series of lectures and practical exercises aimed at developing the creative and technical skills of the participants, to produce content that achieves a positive impact and keeps pace with rapid changes in the world of digital media.