"Ras Al Khaimah for Tourism Development " Its executive team enhanced new appointments to support the growth march
Ras Al Khaimah on April 07 / WAM / The Ras Al Khaimah Tourism Development Authority announced the appointment of Brent Anderson as CEO of Commercial Affairs, and Emile Petrov as Vice President for Strategy and Vision, as part of its efforts to enhance the operational efficiency of its executive team.
This step comes in the context of the authority’s strategy to consolidate the position of Ras Al Khaimah, one of the most leading tourist destinations in the region, and to accelerate the pace of its sustainable growth towards achieving its vision by becoming the “destination of the future”.
In the framework of his new position at the Ras Al Khaimah Tourism Development Authority, Brent Anderson is responsible for leading the commercial strategy to develop the tourism sector in the emirate and contributes to his great experience that extends for more than three decades in the fields of strategic tourism marketing, developing partnerships and involving the parties concerned in enhancing the authority’s presence in new markets and achieving sustainable growth in the number of visitors.
Anderson previously served as the regional director of South Asia and South Asia in the Australian Tourism Authority and succeeded in leading this region to become the fastest growing in terms of the number of visitors coming to Australia and the second largest exporter for international visitors and played a pivotal role in the post -pandemic stage, as this region contributed to achieving the fastest recovery rates as South Asia and South Asia became the fastest recovery region What supported the recovery of the Australian tourism sector.
In the context of his new tasks, Anderson leads the teams responsible for the tourist destination and commercial affairs in the Ras Al Khaimah Authority for Tourism Development and supervises the tourism development of the destination, marketing, communication and events and is responsible for the commercial strategy for tourism development in the emirate, with a focus on expanding global partnerships and enhancing the ease of access to it and increasing marketing awareness, communications and events through effective promotional campaigns and increasing Global interaction.
Emile Petrov joins the Ras Al Khaimah Commission for Tourism Development team to serve as Vice President for Strategy and Vision.
Petrov, who has an experience exceeding fifteen years in the strategic leadership in the tourism and communications sectors, is responsible for formulating the features of the long -term tourist vision of the Emirate of Ras Al Khaimah, unifying the efforts of the parties concerned and enhancing the graphic and informational capabilities of the emirate with the aim of establishing its position as one of the fastest growing tourist destinations in the region.
“The joining of Brent and Emil to our executive team reflects the extent of our commitment to attracting the best competencies that support our efforts to achieve the goals of tourism development and in light of the development witnessed by the Emirate of Ras Al Khaimah, Brent and Emil will be charged with guaranteeing the quality of life and achieving sustainable tourism growth in the emirate and there is no doubt that they will contribute through Their leaders are supporting the prosperity of the tourism sector and increasing its contribution to GDP to a third by 2030.
He stressed that this expansion in the executive team reflects the commitment of the Ras Al Khaimah Authority to develop tourism to support innovation and seek to achieve the permanent prosperity of the emirate and comes within the framework of its continued focus on sustainable development and investment in tourism infrastructure and expanding its global presence.
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