“Research and Media” launches SRMG to provide innovative advertising strategies

The Saudi Research and Information Group (Research and Information) launched SRMG, for media solutions (SMS), which is based on raw data specifically designed to provide innovative advertising strategies that focus on achieving concrete results.
The company said in a statement on Saudi Arabia’s circulation: It is based on the legacy of the ancient “Gulf advertising and public relations company” that extends for more than 35 years of enhancing the growth of revenues and establishing strategic partnerships, SMS allows brands to communicate with more than 170 million users around the world through digital and television channels, sound platforms and advanced publications.
According to the company’s statement, as the exclusive representative of the media sales of the vast SRMG wallet, SMS benefits from the group’s position as the largest integrated media power in the Middle East and North Africa region.
SMS will represent prestigious brands such as: “Al -Sharq Al -Awsat”, “Al Sharq News”, “East Economy with Bloomberg”, “Economic”, “News 24”, “Arab News”, “She”, “My Lady”, “Billboard Arab”, “Manga Arabia” and “Eight”.
She added that this allows advertisers to reach a diverse and integrated mix of digital, television, voice and printed channels, in addition to innovative advertising models, an impressive narrative style, specialized content, and innovative experiences, most notably “Billbord Arab Music” and “She is a”.
The launch of the SRMG for media solutions (SMS) comes at a time when the market is witnessing exceptional growth, as Iab MENA reported that the marketing market for digital ads exceeded the threshold of six billion dollars for the first time. What places SMS)) – In its capacity as the media actor of the largest media portfolio in the Middle East and North Africa region – in a strategic location that allows it to benefit from this momentum and expand its presence in this promising sector.
By employing exclusive data, artificial intelligence, the latest audience analysis techniques, its retail, and the investment in the solutions of advanced advertising techniques, SMS provides custom marketing campaigns based on achieving concrete results, which contributes to enhancing growth, innovation and profitability. Advanced analyzes and multi -channel advertising strategies also enhance the ability and accuracy of targeting, allowing brands to access the audience most efficiently on a large scale.