starting "The executive program for publication" In its first session in Sharjah with wide international participation

Sharjah, April 14/ WAM/ The Sharjah Book Authority today launched at the American University of Sharjah, the first version of the Sharjah Executive Program for Publishing Specialists “in cooperation with the” Publishing, Writing and Media Center at the College of Professional Studies “at” New York University “with the participation of more than 50 publishers from 17 professionals specialized in the publishing sector over a period of four days.

The program – which is organized for the first time outside the United States – is a specialized educational initiative that seeks to provide advanced training for publishing professionals in basic fields that include business strategies, digital practices, leadership skills and other areas that meet the requirements and standards of the global publishing industry.

Mansour Al -Hassani, General Coordinator of the Professional Conferences at the Sharjah Book Authority, stressed that the authority, with the directives of Sheikha Badour Bint Sultan Al Qasimi, Chairman of the Authority’s Board of Directors attaches great importance to the rehabilitation of publishers and providing them with the latest international knowledge and technologies, indicating that the accelerated expansion of publishing tools and technologies and the transformation of the market into a high digital and competitive environment requires cultural institutions and publishing companies to keep pace with these transformations through high -level training programs.

He expressed the keenness of the Sharjah Book Authority to provide qualitative educational platforms that bring together Arab and international publishers with global publishing experts in a way that enhances their competencies and opens new horizons for innovation and expansion, especially in the areas of digital transformation and modern marketing and distribution strategies.

Andrea Chambers, Dean of the Assistant Publishing, Writing and Information Center at the College of Professional Studies at New York University, stressed that the program is a leading step towards enabling the cadres working in the publishing sector by providing them with best practices and strategies that enhance the efficiency of operations and sales.

She pointed out that the program focuses on education and training as pillars to develop leadership and innovation skills and gives the participants the opportunity to interact with an elite group of leaders of thought and international experts, which expands their horizons and enhances their ability to face the challenges of the global publishing industry.

In turn, Christie Henry, Director of the University of Princeton Publishing House, led dialogue sessions during which she reviewed their experience in facing market challenges, as well as talking about the opportunities and challenges of expansion in international markets, especially the Chinese market.

In a session entitled: “The power of the small independent publishing houses: the story of the University of Princeton Publishing House”, Christie Henry confirmed that the success of the publishing institutions is not only based on the quality of the content, but also to build strategic relations with readers, employees and society, noting that enhancing reputation and loyalty constitute a pivotal element in raising revenues and achieving sustainable growth and pointed out that publishing remains a risk -fraught industry for its adoption On changing human behavior, making data collection and analyzing it is necessary to understand the market and make accurate decisions.

She explained that the publishing industry today requires a cooperative environment capable of interacting with accelerated changes and adopting the tools of positive influence in readers, especially through communication with public libraries and schools to enhance the love of reading from an early age, noting that books have the ability to draw the features of the world that we want to see.

In a “Global Case Study: The Prisonstone University Publishing House in China”, Christie Henry reviewed the opportunities that publishing operations in international markets are provided as well as the challenges it faces with a special focus on the Chinese publishing market.

The opening day continued its activities by training the participants in communication and exchanging ideas, and Dan Hayter presented the director of sales and marketing at “Glass Box” a session entitled “Your story’s novel: How can a website attract readers and achieve revenues” during which he reviewed the importance of strengthening attendance on the Internet in our digital age.

The first day program included a session entitled “Importing titles suitable for international fans: What are the successful titles and why” with the participation of Michael Reynolds Editor -in -chief “Europa Edichns” who presented strategies for choosing titles suitable for diverse international readers.

While Eins Monch, director of “Abrams and Cronicls Box”, extended a session entitled “World conception: the art of cover and design for international masses” in which she focused on the visual elements that attract international readers.

The conference program continues over the next three days and discusses various topics that include translation, global market trends, digital marketing, and the impact of artificial intelligence on the publishing sector, providing participants with the skills and knowledge necessary to achieve their professional aspirations.

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