The Arab Travel Market reviews investment strategies in Middle Eastern tourism
Dubai, April 29 / WAM / Tourism and Investment leaders in the Arab travel market discussed the pivotal role of strategic investment in launching the full potential of tourism in the Middle East.
A high -level committee explored during a session held on the global stage of the event how government policies, innovative development and close cooperation between the public and private sectors are accelerating the growth of sustainable tourism throughout the region.
The participants unanimously agreed that diversification of tourism offers is essential to achieving a long -term sustainability.
The committee emphasized that the region must continue to integrate various experiences, taking care that strategic diversification is not just a choice, but rather a vital component of continuing growth to attract a broader segment of visitors and meet the advanced requirements of global travelers.
In this context, Irina Matti, CEO of Therm Dubai Resort, who is scheduled to be the tallest spa in the world, said that government strategies in the region are already advanced and give priority to comprehensiveness and long -term influence.
For his part, Jay Hatshenson, President of “Hilton” for the Middle East and Africa, stressed that the Middle East is considered a model to develop a sustainable tourism infrastructure after the UAE has moved from developing a tourist industry to exporting its strategy to the world, explaining that in the Middle East a strong demand across multiple sectors, and said: “In all parts of the region we are witnessing tremendous growth in the tourist infrastructure, driven by With strong policies and coordinated partnerships between the public and private sectors.
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