"Malateli Media Group" The British market is in partnership with "Wildston"

Abu Dhabi, June 19 / WAM / Mustablay Media Group, the leading media group that adopts a strategic path to achieve growth and enhance the effective interaction of brands, announced a long -term strategic partnership with Wildston, one of the largest infrastructure owners of the world’s foreign ads with a wallet of more than 5,400 advertising paintings.

This exclusive partnership, “Malateli Media Group”, affiliated with Meliplai Group, gives the Abu Dhabi -based investment company, the rights of managing and operating a distinguished group of digital outer advertisements (DOOH) in the heart of the British capital, London, which represents a qualitative step within the group’s strategy to build a cross -border media network supported by modern technologies to take over the company “Back Lite Media, affiliated with “Mustablay Media Group”, is the responsibility to run and market these advertising assets.

Jawad Hassan, head of the media and communication sector at the Mustablay Group, said: “Our entry to the British market is a major station in the global growth march of” Mustablay Media Group “and our partnership with” Wildston “is an important step to achieve this ambition, as it provides us with a direct extension and a wide range in terms of spread and influence and we look at London as a strategic platform to launch our business towards global media markets, And an ideal site to provide effective communication experiences that meet the aspirations of trademarks in the most vital and developed cities in the world.

The website (Wandsworth Roundabout) is the first site to enter into operation within this partnership, and it is among the 13 sites characterized by a thick traffic movement that “Wildston” had acquired it from the London Transport Authority (TFL) earlier this year.

The site includes four large digital screens, and is located in one of the most crowded intersections of the capital and records up to 6.2 million views every two weeks.

For his part, James Beckenil, CEO of “Malateli Media Group” said: “Our mission is in” Mustablay Media Group “to build an advanced and ready -to -future media group, starting from a strong regional base and looking to leadership worldwide and enhances our partnership with” Wildston “our presence in an advanced market with a wide impact, along with expanding the scope of” Back Light ” Media “distinguished outside the UAE and through this step, we continue to keep pace with the rapid transformations in the media scene, and to enable dynamic and effective advertising campaigns to implement our strategy in global markets.”

In turn, Damian Cox, global CEO and founding partner of Wildston said: “We are pleased to cooperate with” Mustablay Media Group “, which is unique in a future vision and an innovative approach in entering the digital external advertising market in London. This cooperation reflects our vision in upgrading the standard infrastructure of modern media, and providing campaigns through the means of digital external advertisements Dooh more influential And effective for advertisers throughout the British capital.

“Mustablai Media Group” was officially launched in June 2025, under its umbrella, three of the most prominent companies specialized in external advertisements in the UAE, which are “Back Light Media”, “Viola Media” and “Media 247”, within a unified media entity supported by technology, which is based in the UAE headquarters.

The launch of the group was announced during the annual conference of the International Foreign Advertising Organization (WOO) in Mexico, coinciding with advertising campaigns through digital external advertising means around the world, where cities lit up and attracted attention with visible content to detect the new pioneering entity.

Entry to the British market is the first international expansion of “Malatblay Media Group” outside the Middle East, which reflects the expansion strategy of the Meliplay Group at the global level.

With its market value exceeding the barrier of $ 7.2 billion, the Meliplay Group continues to enhance its presence and impact across various sectors through studied investments with a future orientation.

As London is a strategic gate towards Europe, “Mustablay Media Group” is currently exploring opportunities to expand in new global markets.

This expansion pave the way for additional acquisitions, partnerships and investments that are consistent with the group’s vision to reshape the media sector through the studied expansion and adopt future strategies.

“Mustablay Media Group” will continue to invest in high -capabilities media assets, accelerate the frequency of technology, and create strategic integration that achieves sustainable value within its global portfolio.

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