"Dubai Bodvist 2025" It draws the features of the Arabic podcast industry

Dubai, September 30/ WAM/ The Dubai Budget 2025 agenda, whose work was held today (Tuesday), included the patronage of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, the second deputy governor of Dubai, Chairman of the Dubai Media Council, organized by the Dubai Press Club, a series of discussion sessions that aimed to draw a clear image about the future of the podcast sector in the Arab world, as part of the first event of its kind in the region and within the region Its fifth version.
During a session titled “Does Podcasts need a network?” M. Abdulaziz Al -Hedian, founder and CEO of “Mix”, and Islam Adel, founder of TPP and M. Mazen Al -Hadabi, CEO of “Direction” and the presenter of “elevator”, Mohamed Al -Zayed, the presenter of the “Rafaf”, and the session, the presentation of the “important” podcast, the media, Shaima Rahimi. The discussion touched on various aspects and details of the podcast industry, and the future of this new media form and its organizational dimensions.
The session began to define the concept of the podcast network, as a regulatory framework that combines several audio programs under one umbrella, providing technical, marketing and advertising support, and helps to create a unified identity that suits the type of content, and facilitates the access of content to the public.

The speakers considered that although many podcast programs started individually or independently, talking about the need for specialized networks has become more urgent with the expansion of the vocal content market online.
In his answer to the reason for pumping more investments in the podcast market despite the trend, which appears for a period and is absent from some podcast programs and the difficulties that he faced as an independent podcast maker, Mohamed Al -Zayed, presenter of a fraft program, explained that the difficulties in the beginnings were great, including the lack of material resources necessary for production, and the lack of experience in details to produce work technically from sound, lighting and place for production, and then distribution Publishing and marketing, but with the use of experts and insisting on success today feels that these matters have become the past that paved the way for the successful Bodcasts.
As for the aspects related to financing, marketing and distribution, which is easier to convert it to a supportive factor for success, Mohamed Al -Zayed believes that the YouTube platform and with its algorithm that identifies the content and publishes it according to the audience, it constitutes a real support for more spread and reaching a specific audience, so a fraught with consistency with the content of the content of the content, when publishing a mathematical content directs the content For his fans automatically, this is a great facilitation of the publication and access process.
As for Mazen Al -Hadabi, the presenter of the podcast, a “elevator”, and in his interpretation of the impact of the podcast in Omani society, he says: We try to document self -experiences that reflect multiplicity in Omani society, so we host personalities from various environments, cultures, dialects, and professional sectors, from the world of oil and gas, to culture and trade, our guests recount their CVs within hours and this is what a narration of a person needs is not from a person The logic is to end the story in minutes. This biography has become an inspiration for people, and we have already started to touch the fruits of our idea with the integrated library of the biographies inspiring with its details and experiences.
On the subject of the session, although the podcast needs a network, Mazen believes that he does not need this, based on the fact that his company “Direction” is a company specialized in technical production and has long experience, in the field, and has a private studio, a professional staff, which are self -success factors that help them stay independent.
For his part, Islam Adel, the head of TPP, who achieved views of one of his episodes of 15 million views, indicated that they started independent and when they took the necessary experience, they decided to turn into one of the networks that give added value to advertisers and listeners at the same time and the podcast makers have to overcome the difficulties represented by “financing, publishing, distribution and marketing, where the platform enhances the opportunities of distribution, It provides a more accurate measurement of the public, making investment in podcast more attractive.
Regarding his vision of a simple and practical plan through which the amateurs reach to be the makers of professional and successful content, Islam believes that 70% of the podcast market in the United States started its programs independently and then turned into a part of the major networks, and it is the one who takes over the growth of the public through specialized marketing and support, while advising those who want to proceed with the podcast journey to choose a room to focus on it, and start making the public and they are Independent, and then join networks that you adopt and create the elements of success.
As for the engineer, Abdulaziz Al -Hodian, the founder of the “Mix” network, he stressed that the network is not just a platform, but rather a complementary system that supports creators and gives them the infrastructure they need to grow and this is what makes them in “Mix” a platform that differs from others in terms of its possession of the ingredients of the integrated successful podcast platform. He explained that his experience with “Mix” showed that the presence of a strong network summarizes years of individual experiences and provides greater opportunities for sustainability.
Al -Hudyan said that the secret of the success of “Mix” is to provide a varied content that is directed to different age and cultural segments of the audience, and he stressed that the diverse specialized content attracts a specific audience and not others, and this gives the advertisers with them larger and mature options and suitable for the segment that the advertiser chooses to go to achieve his targets, so the search for an advertiser for the entire platform is easier than one of them is easier to search for one of them.
Abdel Aziz Al -Hodian likened the march of the independent podcast maker with a long -standing journey in front of him, and it is better for him to search for a network that he adopts, and leads her to her integrated team and specialization towards success, confirming his advice to new podcast makers by saying, “In short, you do not work on your own, so what can start with an idea is all of the challenges later, the most important thing is not a basic component. To develop you.
The session concluded that the future of Arab podcast will be based on a balanced partnership between creators and platforms, which maintains the spirit of independence and gives at the same time a professional umbrella for spreading and influencing.

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