“Astra Take” reveals its new strategy via “Botim Money” to support financial inclusion and digital transformation in the Emirates

“Astra Tech”, the leading group in the consumer technology sector, which is based in the UAE, officially revealed the change of the commercial identity of the Payby platform, which supports financial services on the “Botim” application, to become its name “Botim for Money”.

This step contributes to providing all the financial solutions available to the application within a unified identity bearing the “Botim” imprint, and focuses on its essence on customers. This trend also reflects the strategic development of the company and its goals aimed at facilitating access to its financial services to millions of customers across the region, in parallel with providing an improved and easy -to -use user experience that meets the daily needs of users.

The “Botim” application was launched as the first free communication platform in the UAE via the Internet protocol, and today its user base exceeded 150 million globally. Today, the application has turned into one of the most prominent digital platforms at the region level to provide financial services associated with communication services easily and efficiently, which enhances the UAE’s aspirations to consolidate a non -cash economy, driven by
With Dubai Critic Strategy, which aims to completely shift towards digital transactions by 2026. This development is also in line with the broader agenda of the state to provide financial services to larger segments of the public, which was recently confirmed by the First National Forum for Financial Inclusion Policies and Financial Culture, organized by the United Arab Emirates Central Bank.

Commenting on this topic, Dr. Tariq bin Hindi, a member of the Board of Directors of the company “Astra Tk” and the CEO of the “Botim” platform, said: “The new commercial identity” Botim for money “reflects our continuous commitment to achieving financial inclusion and promoting innovation on a large scale. It also exceeds the concept of the trade name to embody our vision in converting the simplicity of communication into a practical way to provide financial services. Earn the trust of millions of users for communication services, which allowed us to invest this confidence to enhance the application to provide financial services.

“Botim Money” holds an official license from the United Arab Emirates Bank, and it had previously become the first financial technology company to obtain a double authorization to work as a provision for retail and value -stored payment facilities under its previous commercial brand. Today, under its new identity, “Botim Money” continues to support the UAE’s agenda by providing an organized and simple alternative to cash payment. Users can access a comprehensive set of financial services that include local and international transfers, prepaid cards, lending products such as “Send now and Payment later” (SNPL), and investment options such as national bonds and gold.


Besides, the “Astra Tech” revealed the “Botim Business” platform, the application arm for transactions between companies, which provides regional institutions with commercial solutions that can be developed and represented in the regulatory laws, and an infrastructure for payment services that include salary exchange, points of sale and wage protection systems.

A new user interface that takes into account the daily behaviors of customers

The new commercial identity reflects the “Astra TK” design philosophy that focuses on the “Ease of Use Model”, and mainly depends on analyzing the actual behaviors of users and responding to it. Botim is now enjoying a new and updated user interface, which guarantees complete ease of using communication, payment, funding and credit tools, along with formal adjustments. Unnecessary terms were also removed from the platform interfaces, with the settlement of lists and the reorganization of services, which contributes to converting financial services across the platform into a very easy process.

A promotional campaign highlights the role of “Botim” in providing purposeful financial services

On this occasion, “Botim” launched a promotional campaign at the state level, carrying simple and influential indications, confirming the role of “Botim” in documenting personal links through financial services, and its ability to meet the various financial requirements of customers. In the campaign, the hand -of -lovement signal is used to refer to money, which gives “a” passionate “passionate dimension, and confirms its concrete imprint in facilitating the connected communications worldwide.

Daily services based on the smart economy

“Botim” is a developed and owned platform by “Astra TK”, the consumer service arm of the G42 group, which leads the process of shift towards artificial intelligence technologies in the healthcare, energy, space, and others. In turn, the “Astra Tech” will lead this transformational journey in the communication and financial services sectors, which makes changing the commercial identity from Payby to “Botim for Money” an important achievement in the company’s efforts, as it brings together the financial technology solutions that “Botim” has within one and reliable platform, and provides it easily for users. It also paves the way for the rest of the companies in the region to integrate artificial intelligence technologies into their services, and to develop comprehensive products that keep pace with the needs of the future.