المملكة: Photos| The Kingdom’s leadership in entertainment… wide international participation in the Joy Forum
Yesterday, the activities of the first day of as part of the Riyadh Season in the Boulevard City area, with wide participation from industry leaders , sports and media, in addition to an elite group of international stars and decision-makers.
The specialized dialogue sessions witnessed an integrated review of future visions that seek to strengthen the Kingdom’s position within the international entertainment scene, and shed light on the qualitative transformations it is witnessing at the regional and global levels.
Joy Forum
The sessions were conducted in a manner that combines strategic analysis and applied presentation of global best practices, with a focus on developing entertainment products and innovating new markets, reflecting the Kingdom’s leading position as a regional and international center for entertainment and creativity.
The sessions covered a group of main topics that focused on developing entertainment sports and transforming them into an integrated industry, reviewing methods for building a sustainable relationship with the audience, and innovating new models of interaction and entertainment experience, ensuring its global expansion and sustainability.
Sustainability for Talent
It focused on the importance of transforming personalities and stars into capable intellectual and commercial platforms. On managing its intellectual rights and building a sustainable legacy, highlighting the role of data in strengthening partnerships and achieving sustainability for talent, and sequencing content from short clips to live shows and commercial communities.
It also touched on the integration of sports and entertainment into unified products that bring together audiences around the world, while presenting successful global experiences in developing production and creativity systems, starting from planning and development through writing rooms. And organizing the post-production stages, leading to the transformation of local works into exportable intellectual properties, which reflects the Kingdom’s ability to support global production and empower national talent.
Cultural Identity
The focus was on redistributing power in the film industry from monopolistic systems to more diverse and open systems, while preserving the cultural identity of the content, and strengthening partnerships between digital platforms and creators. Independents, and opening new paths for artistic and commercial productions, reflecting the Kingdom’s role as an enabling environment to support the entertainment and creativity industry globally.
The sessions included a review of modern studios that combine real and virtual photography and the subsequent stages of production under one roof, and their role in enabling global production and accelerating the access of Arab works to the international audience, confirming the Kingdom’s ability to host integrated productions in accordance with The highest standards of quality and innovation.
Strategic Partnerships
The first day’s activities concluded with a session that addressed the transformation from digital broadcasting to global stardom, with a focus on maintaining credibility and authenticity, building multilingual communities, sequencing fame from short clips to long-form content and live broadcasting, and designing strategic partnerships with brands to enhance values. Positivity and enabling creators to present works that inspire audiences around the world.
The forum embodies the Kingdom’s image as a global center for entertainment and creativity, and its ability to host global experiences that combine innovation, quality and cultural diversity, in light of its continuous endeavors to enhance its position among the most prominent entertainment destinations globally.
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