Turki Al-Sheikh announces the entry of the Riyadh Season on the global Roblox platform
The Chairman of the Board of Directors announced General Entertainment Authority (GEA) Consultant Turki bin Abdul Mohsen Al Sheikh, announced the launch of a group of experiments Riyadh Season Entertainment within the famous international gaming platform "Roblox"(Roblox), in a step that is the first of its kind.
This step reflects the Kingdom’s leadership position in the entertainment industry, and opens new horizons for connecting the global audience to the season through an integrated interactive digital world, starting tomorrow, Monday.
The advisor said: "The Riyadh Season is based on creativity, celebration, and providing unprecedented experiences that connect people from different cultures, stressing that the Roblox platform is the ideal environment to transmit the season to a global audience of young people and players."
He added: "This step represents an extension of the Season’s vision of innovation and expansion beyond traditional boundaries, and an open invitation to users everywhere to experience Riyadh Season in a whole new way.".
Digital worlds
offer virtual experiences within "Roblox" Vibrant digital worlds specially designed to reflect the identity of Riyadh Season and its famous areas, at the forefront of which "Boulevard City" and"Boulevard World"where players live a realistic simulation experience with an interactive gameplay style that combines exploration, adventure, and visual entertainment.
It allows "Boulevard World" Users can move between multiple global cultures such as Paris, Kuwait, South Korea, and Italy within one environment, reflecting the diversity of the real season on the ground.
Virtual experiences provide innovative activities that give players a real sense of adventure, including driving cars over a lake, climbing a giant dinosaur, riding a hot air balloon, and flying via cable car.
Interactive Games
The experiences also offer a group of interactive mini-games inspired by the Riyadh Season events, including the Six Kings Slam tennis game, the interactive hammer game (Whack-a-mole), a treasure hunting game, collecting golden tickets, and exchanging them for exclusive digital items (UGC) bearing… The identity of the Riyadh Season.
The experiences do not stop there, but will constantly evolve throughout the period of the Riyadh Season through new updates, content and events that are added successively to maintain the diversity and attractiveness of the experience.
These updates include the launch of the Beastland area from MrBeast in celebration of the real area, in addition to a boxing game that simulates fights. The international season hosted by the season, and a wrestling game in conjunction with hosting the WWE Royal Rumble in Riyadh, in addition to a huge competition with unprecedented prizes in Roblox, which makes the digital experience a virtual extension of the real season.
These experiences were developed in cooperation with The Gang, one of the most prominent global companies specialized in creating gaming experiences and digital elements (UGC) for major brands.
This step embodies the vision of Riyadh Season in combining reality and the virtual world, as the experience empowers millions of different ages, languages and cultures. From interacting with the season and participating in its events without geographical borders.
It also represents a strategic entry into one of the largest gaming communities in the world, which enhances the international presence of the season and reflects its leading global position in entertainment.
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