The launch of the Rox Adams car from Abu Dhabi

The capital, Abu Dhabi, witnessed the official launch of its Roxx Adams multi-use sports car ROX ADAMAS This is a step that represents a milestone in the global brand’s journey and embodies the depth of cooperation between China and the UAE in developing a new generation of advanced mobility solutions.

The new car was unveiled within the framework of cooperation between the Abu Dhabi Investment Office and RUXX, coinciding with the opening of a laboratory Borouge–ROX The Joint Venture for Innovative Automotive Materials, which aims to accelerate innovation and joint development of specialized materials used in Rox cars, thus enhancing the position of the Emirate of Abu Dhabi as a leading global center for innovation and a global capital for advanced and sustainable urban mobility applications.

Mohammed Al Kamali, CEO of Industry and Trade at the Abu Dhabi Investment Office, said that the launch of the new car from Abu Dhabi represents a strategic step that reflects the global position that Abu Dhabi enjoys as a center for innovation and future industries. The partnership between ROX Motor andBorouge The Abu Dhabi Investment Office’s automotive program included a practical model for how to employ global innovation in building an integrated system for industrial and commercial innovations that supports sustainable mobility and opens new horizons for investment and nationalization, noting that this initiative confirms Abu Dhabi’s commitment to empowering international companies and establishing strategic partnerships that support Abu Dhabi’s vision of building an economy based on knowledge and advanced technology.”

For his part, the founder and CEO of the company said: ROX Motor“Jarvis Yan said that the car represents the next stage of the company’s international strategy and its long-term commitment to Abu Dhabi as a partner in shaping the future of the luxury mobility sector within the framework of compatibility with Abu Dhabi’s industrial vision and innovation agenda.”

He noted that the new car offers a unique combination of power, precision and elegance, where advanced engineering meets luxury to give its driver absolute confidence, smooth control and unparalleled enjoyment on all roads and terrains. The new car also embodies Abu Dhabi’s established trend in combining engineering creativity and innovation to provide an unparalleled driving experience over long distances on highways and absolute confidence over sand.

He added during the launch ceremony that the new car is available with six and seven seats and is ideal for family travel, long adventures and daily comfort. The vehicle reaches a range of 235 km on electricity only and its total range is 1,226 km with a dual-motor four-wheel drive system with a power of 350 kW and a torque of 740 Newton metres, supported by improved driving modes that include unpaved roads, mountains, mud and snow. And sand, in addition to the cruise control system for unpaved roads and the hill descent control system to enhance stability, safety and ease of operation, and the dedicated desert heat management system ensures consistent performance and reliability even in extreme conditions.

Yan Wang, Vice President for Public Relations at Rox, told Emirates Al-Youm that the car traveled from China to the Emirates by land on a journey that took 81 days, during which it traveled more than 25,000 kilometers before arriving in the Emirates, coming from China, passing through 9 countries: Turkmenistan, Azerbaijan, Georgia, Turkey, Iraq, Jordan, Egypt, Saudi Arabia, and Qatar.

She explained that the UAE was chosen in particular to launch the new car for several reasons, the most important of which is that the UAE is a gateway and a major center for connecting several continents, most notably Europe and Asia, which supports the company’s plans for regional and global expansion during the coming period, in addition to the growing spread of electric cars in the UAE, unlike many other countries that are still not prepared for the spread of electric cars, in addition to the ease of charging electric cars on the roads due to the availability of an electric charging network in various places in the country. State.

Emirates Today learned from its sources that the Chinese company will later announce the opening of an office in Abu Dhabi and is also considering opening a car production factory in Abu Dhabi.