Mansour bin Mohammed witnesses exhibitions "Dubai Active" and "Dubai serum show" and "Dubai Active Industry" internationals

DUBAI, 26th October / WAM / His Highness Sheikh Mansour bin Mohammed bin Rashid Al Maktoum, President of the National Olympic Committee and Chairman of the Dubai Sports Council, today (Sunday) witnessed the Dubai International Exhibition, which includes three exhibitions: “Dubai Active”, “Dubai Muscle Show for Bodybuilding”, and “Dubai Active Industry for the Fitness Industry” in its ninth session, which concluded its activities today and was organized by the Italian Exhibition Middle East Group in cooperation With the Dubai Sports Council at the Dubai Exhibition Center in Expo City Dubai.
The Dubai International Bodybuilding and Fitness Exhibition is one of the largest specialized exhibitions in this field in the world, attracting more than 40,000 visitors of various nationalities from inside and outside the country, with the participation of 400 exhibiting companies representing the most important international brands specialized in sports equipment, nutritional supplements, fitness and bodybuilding. Its events were held on an area of ​​​​more than 35 thousand square meters, displaying the latest innovations in the world of fitness and nutrition. Wellness.
His Highness Sheikh Mansour bin Mohammed bin Rashid Al Maktoum inspected a number of pavilions of exhibiting companies, accompanied by His Excellency Khalfan Belhoul, Vice Chairman of the Dubai Sports Council, His Excellency Saeed Hareb, Secretary-General of the Dubai Sports Council, Maher Julfar, Executive Vice President of the Dubai World Trade Centre, Francesco Santa, CEO of the Italian Exhibition Group in the Middle East, and Rachel Chatham, General Manager of the company.
His Highness listened to an explanation about the latest developments in the ninth session of the exhibition and the major international companies participating, and the latest products they are offering in the fields of training, fitness, bodybuilding, healthy nutrition, clothing and sports equipment, in addition to a number of various events held within the framework of the exhibition, including the amateur bodybuilding championship, in which more than 2,000 athletes participate, competing to win 17 professional cards provided by the International Federation of Bodybuilding.
His Highness was briefed on some of the products on display, all of which are related to physical fitness and bodybuilding. His Highness praised the efforts of the organizers and the keenness of the Dubai Sports Council to support the organization of various sporting events in cooperation with the private sector, which plays a vital role in spreading and developing various types of sports, increasing the contribution of sports to the local economy and providing more job opportunities.
This year, the event witnessed the participation of a group of the most prominent stars and bodybuilding champions in the world, led by Chris Bumstead, six-time Mr. Olympia champion, Ryan Terry, Big Ramy, two-time world bodybuilding champion and Mr. Olympia champion for the years 2020 and 2021, Carrie Green, Arnold Classic champion and Mr. Olympia runner-up, Flex Wheeler, Jeremy Bondia, and Dennis. James and Andre Dieu, who shared their experiences on training and success methods and explored the professional mentality that distinguishes champion bodybuilders.

The Dubai Active Industry Exhibition brought together a number of officials, innovators and owners of famous brands in the sports sector from various parts of the world to explore business opportunities and the future growth phase of the fitness sector. It witnessed a major achievement represented by the launch of the first joint report on the health and fitness sector in the UAE in cooperation with the Italian Exhibition Group Middle East.
This report was prepared by a number of experts and specialized consulting companies in cooperation with the most prominent investors in the fitness and training center sector. The report provides the most comprehensive analysis to date of the performance of operators and trends in consumer behavior at the state level.

The CEO Forum was organized as part of the exhibition’s activities and included various sessions in which Issa Sharif Al Marzouqi, Director of Sports Events Department at the Dubai Sports Council, His Excellency Naif Al Dosari, Advisor to the Deputy Minister of Sports in the Kingdom of Saudi Arabia, and Mark Buchanan, CEO of Fitness First Middle East, spoke; and Lauren Holland, CEO of Gymnation.
Also speaking at the forum were Dr. Dimitri Koutsopakis, CEO of ConSport, and former CEO of OneFit Holding and WellFit, and Cedric Pettis, Wellness Advisor at the Dubai Future Foundation, in addition to forward-thinking professor Dr. Karl Rudd, who delivered a keynote speech at the forum.
These experts discussed ways to advance the fitness industry at the global level by enhancing cooperation between the public and private sectors, benefiting from insights and analyzes and promoting innovation.
The Summit Series was organized as the intellectual hub of the event, presenting a group of distinguished events such as the Future Wellness Summit, the Professional standards and innovative wellness solutions.

The Dubai Active exhibition hosted a group of the most prominent international figures in the field of fitness, led by Kayla Itsines, Liana Deeb, James Smith, Bradley Simmonds, and Dayren Kartal, who presented a series of live training sessions, motivational talks and exclusive meetings.
Visitors enjoyed very enthusiastic sessions in the Active Lounge and Going All In Fitness Lounge, specialized analyzes from thought leaders in the Dubai Active Dialogues, and meditation and mental focus sessions in the yoga and Pilates studio. The Herox 365 Challenge was also organized in cooperation with Gymnation, and the Future Champions Championship, in cooperation with the Noguera Dubai Team, in which an elite group of emerging talents in the world competed. Combat sports.

• For more: Follow Khaleejion 24 Arabic, Khaleejion 24 English, Khaleejion 24 Live, and for social media follow us on Facebook and