The launch of the 8th Arab Conference on Communication and Public Relations in Dubai on December 15
Dubai, November 28 / WAM / Dubai will host the Eighth Arab Conference on Communication and Public Relations during the period from 15 to 17 December next, in an event that is considered one of the most prominent Arab events specialized in developing the institutional communication and public relations sector, and which is organized by the Arab Organization for Administrative Development of the League of Arab States under the title “Communication and Public Relations in Light of Artificial Intelligence: Opportunities and Challenges.”
The conference this year comes at a time that is witnessing a radical transformation in the communication system, with the rapid expansion in the use of artificial intelligence technologies and its applications in the fields of monitoring, analysis, content creation, and reputation management of institutions, which has made the need more urgent to re-evaluate communication strategies and develop the skills of media workers and cadres in accordance with successive digital changes.
The event aims to provide an in-depth reading of the impact of artificial intelligence on communication practices, by analyzing its role in supporting decision-making and building communication messages, in addition to examining the transformational opportunities that smart tools can bring about in formulating content, improving the quality of communication campaigns, and measuring audience interaction more accurately and realistically.
The conference reviews the mechanisms for employing smart applications within government and private institutions to enhance the efficiency of internal and external communication, in addition to highlighting the importance of in-depth digital analysis and developing flexible strategies capable of responding to the ethical and professional challenges arising from the expansion of the use of artificial intelligence tools.
The conference program covers a group of specific topics, including the impact of artificial intelligence on corporate communication strategies, analyzing big data to support communication decision-making, and reshaping the relationship between institutions and the public in light of the digital tools revolution, in addition to highlighting the role of artificial intelligence in reputation management, formulating communication messages, and building interactive content based on behavioral analysis.
The conference discusses the challenges of using artificial intelligence in communication, especially with regard to ethical aspects, data reliability, privacy protection, and its impact on media and public relations, in addition to anticipating the future of the profession in the coming years in light of rapid technological changes.
The conference targets those working in corporate communication and public relations departments, specialists in the fields of digital media, researchers, academics, and graduate students, in addition to executives concerned with improving communication strategies within their organizations, and those working in data analysis, marketing, campaign management, and content providers.
The event is expected to witness a wide attendance from various Arab delegations, given that it is an intellectual and knowledge platform that provides specialized content in one of the most growing fields, especially with the expansion of institutions in adopting artificial intelligence tools in managing their reputation and relationships with the public.
The program includes training sessions and applied workshops that focus on how to analyze data through artificial intelligence tools, design advanced communication strategies, and applications specialized in reading media indicators, evaluating digital interaction, and developing content based on a deep analysis of audience trends.
The conference allows participants to learn about Arab and regional experiences in using artificial intelligence in corporate communication, in addition to reviewing case studies on how to employ smart technologies to enhance the presence of institutions and improve the quality of their communication.
The Arab Organization for Administrative Development confirmed its full readiness for the launch of the conference, noting that the current session comes in an Arab context of increasing interest in developing communication practices and adopting more professional approaches in managing communication messages using the latest technology.
The organization explained that the conference represents an opportunity for specialists to learn about artificial intelligence applications related to the public relations sector, open new horizons for professional development, and build knowledge partnerships between workers and institutions concerned with communication and media.
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