Danube’s AED 2.1 billion Sharrocs project sold out on launch day

After the global unveiling that caused a huge stir in Mumbai, Dubai witnessed the launch of the highly anticipated project, Sharrocks by Danube, the luxury commercial tower named after the legendary Bollywood star, Shah Rukh Khan – in the presence of the international star himself and businessman Rizwan Sajan, founder and chairman of the Danube Group. The evening was marked by Sagan proudly announcing that the entire project had been sold out on launch day, marking an exceptional achievement for a project worth AED 2.1 billion.

Rizwan Sajan said:
“This record-breaking success of the Sharrocks project by Danube is a source of great pride for us. This remarkable turnout reflects the exceptional value of the project—from its strategic location that provides easy access to Dubai’s most important destinations, to its world-class facilities and design inspired by the highest standards of global luxury. We have been keen to make every element of this tower special, and the great demand we have witnessed confirms that we have provided the market with something truly exceptional.”

The ceremonial launch event was held at the Dubai Exhibition Center in Expo City, and was attended by more than six thousand guests, including the UAE’s most prominent figures, content creators, influential business leaders, and the most important parties in the real estate sector, in addition to international media.
The Sharrocks project by Danube represents a historic collaboration between two of the most important names in the worlds of real estate and entertainment, who have been at the forefront of the scene for more than three decades. The luxurious commercial tower on Sheikh Zayed Road will shine as a prestigious address for entrepreneurs, innovators and future makers around the world. With more than 35 facilities under one roof, the tower has been carefully designed to enhance the quality of professional life and enhance work-life balance.

In his speech during the ceremony, Shah Rukh Khan expressed his gratitude, saying:
“To see a project of this size in Dubai bearing my name is a great honor and a reminder that vision and generosity can come together to make the impossible possible. Dubai is a city that has always embraced me with warmth—a city built on courage, imagination and the belief that nothing is impossible. The Sharrocks by Danube project embodies this spirit. I feel grateful to have my name associated with Mr. Rizwan Sajan and Danube, a brand that never stops innovating and inspiring others to dream bigger.”

For his part, Rizwan Sajan added:
“Shah Rukh Khan and Danube’s journey is similar—both started from humble beginnings more than three decades ago, driven by passion and determination. Shah Rukh Khan has turned his dreams into a global legacy, a philosophy that aligns perfectly with Danube’s journey. Shah Rukh Khan by Danube embodies this shared story of ambition and inspiration, becoming a global testament to the power of vision and belief without limits.”

Amid speculation about the possibility of launching Shahrukhz 2 from Danube, Sajan excited the audience with Shah Rukh Khan’s famous phrase: “The picture is not complete yet, my friend.”

The project extends over an area of ​​more than one million square feet of built-up area, offering an iconic blend of luxury, innovation and brand strength. The project sets a new standard for luxury commercial real estate in Dubai, combining world-class architectural design with a location inspired by a Bollywood legend. Unit prices start at 2 million dirhams, and the project includes 488 units, bringing its total value to 2.1 billion dirhams.

The luxury business tower includes more than 35 world-class amenities, including a panoramic pool, a designated flying taxi helipad, valet parking services, and upscale executive lounges—all designed to redefine productivity and professional excellence. as

The project provides exceptional proximity to Dubai’s most prominent landmarks such as Burj Khalifa, Dubai International Airport and the Gold Souk.

Through its famous 1% monthly payment plan, Danube continues to enhance the ease of owning property in one of the most ambitious cities in the world. The project confirms the brand’s commitment to providing high-end, high-value investments without compromising the ability to own property.
About Danube Properties

Danube Properties, one of the Danube Group companies, is one of the most prominent private real estate developers in the UAE, and has the leading 1% payment plan. Founded by Rizwan Sajan in 1993, the company has launched 41 projects to date, 20 of which have been delivered while the rest are in advanced stages of construction.

Danube has gained a strong reputation for providing fully-furnished apartments integrated with more than 40 lifestyle facilities, in addition to its constant commitment to high quality, on-time delivery and earning customer trust. With innovation, reliability and ease of ownership, the company continues to redefine modern lifestyle in the region.