The secret of Princess Kate Middleton’s passion for online shopping… recently

In recent years, the elegance of Catherine, Princess of Wales, has become one of the most discussed and followed elements of the royal family. The looks she appears in on official and public occasions not only receive praise, but also turn into waves of influence that extend to the global fashion world, attracting the attention of specialists and fashion lovers alike.

Although her calm presence leaves the impression that she relies on a large team of fashion experts behind the scenes, royal sources now reveal another side that many do not know: Princess Kate is now coordinating many of her looks herself, and is resorting to online shopping more than ever before.

This shift in managing her public image highlights a personality that is more independent than it appears on the surface. As a woman who knows exactly what she wants to say through her fashion, she uses fashion as a carefully calculated communication tool. As she prepares for greater roles within the royal family, it has become clear that her elegance is not just luxury, but rather an expression of a vision and a discourse, based on thoughtful simplicity and calm choices.

Natasha Archer’s exit…and Princess Kate’s increasing reliance on online shopping:

After fifteen years, during which she was Princess Kate Middleton’s right-hand man, designer and assistant, in matters of elegance and royal preparations, Natasha Archer is preparing to turn a new page in her career, leaving behind a clear void within the inner circle of the Princess of Wales.

While royal circles praise her pivotal role, close sources indicate that Natasha’s absence was among the factors that pushed Kate more towards online shopping, and her reliance on herself in coordinating some of the looks.

Since joining the palace in 2010, Natasha has played a role that goes beyond administrative duties; It was the expert eye that selected the smallest details of Kate’s looks, from elegant dresses to British fashions, that contributed to building the phenomenon of the “Kate Middleton effect,” which causes pieces to run out of markets as soon as they appear, and is estimated to add about $1.27 billion annually to the British economy. She was also the organizing mind behind the princess’s wardrobe on foreign tours, which required coordinating dozens of looks within a few days.

With Kate, Archer wasn’t just planning elegant looks; Rather, she was present, too, in the most private moments, such as her arrival at St. Mary’s Hospital before the birth of Prince George in 2013, carrying clothes and a seat designated for the child.

In 2019, Archer received the Royal Family Medal in recognition of her services, and three years later the tasks of managing “clothes, appointments and projects” were added to her responsibilities, according to her profile on LinkedIn.

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With her departure to launch her own consultancy, Kate, according to those close to her, began to rely more on digital shopping tools, from high-end brand platforms to virtual browsing services, especially with her desire to maintain her distinctive style. It seems that the convenience offered by online shopping, coupled with smart customization options, has made it a practical partner at a stage when the Princess is moving to simplify her lifestyle and manage her time wisely, especially after her medical trip last year.

Experts confirm that the absence of Natasha’s present taste, which accompanied Kate at every step, from official occasions to diplomatic receptions, created a new space that prompted the princess to explore technology tools in fashion, whether choosing the appropriate pieces, or coordinating pieces from her closet in a sustainable manner, an approach she has clearly turned to in recent years.

Although Kate is still surrounded by a strong team, Archer’s influence is still clear, and her move away from the palace may be an additional reason for the princess’s increasing interest in relying on online shopping, as a means that gives her a greater margin of independence and flexibility in the world of royal fashion.

The princess is not interested in trends as much as she is interested in comfort and symbolism. She tends to support sustainability and British designers, so she chooses her fashions to carry connotations of supporting local industry, promoting the concept of environmental awareness, or even referring to a country she is preparing to officially visit.

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