The New Media Academy concludes the Economic Content Pioneers Program

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Dubai, December 26 / WAM / The New Media Academy, the first innovative academy of its kind in the field of digital media in the Middle East, concluded the first edition of the “Economic Content Pioneers” program, which was held during the period from 8 to 25 December, at the influencers’ headquarters, under the slogan “Your project begins with an idea… and grows with content.” It aims to train young Emirati and Arabs, content makers and entrepreneurs, and enable them to produce meaningful digital content that spreads awareness about diverse economic sectors and entrepreneurship, and supports the growth of distinguished qualitative projects.

The program comes within the national campaign “The UAE is the Entrepreneurial Capital of the World”, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, “may God protect him”, with the aim of consolidating the UAE’s position as a global destination for entrepreneurship.

The first edition of the program included 57 content creators and entrepreneurs, from the UAE and its residents, and included a detailed explanation of how to transform ideas and projects into influential content, methods for building a strong digital presence, using artificial intelligence tools in market analysis and digital content creation, and formulating influential messages, in addition to digital marketing strategies and building digital identity, creative storytelling, script writing, photography and montage, and publishing strategies across digital platforms. It also included an introduction to the digital media regulation law in the UAE.

Hussein Al-Atouli, Director of the New Media Academy, said: The Economic Content Pioneers Program contributes to enabling talented content makers to transform their ideas into attractive projects, and gives them new ideas to build purposeful content that attracts more followers, helps them achieve sustainable income, and opens up new horizons for them in cooperation with investors and major companies locally and globally.

He added: The New Media Academy works to qualify a new generation of creative content makers to launch their projects, and to enhance their skills in producing professional content that enhances their digital presence, reflects their identity, and helps them build a brand with an effective global impact, thus supporting the UAE’s efforts to diversify the economy and strengthen its position as a global capital for entrepreneurship.

The program aims to open new horizons for content creators to build networks of communication with entrepreneurs and investors from around the world, and enhance their presence on various media platforms and gain them more followers and interaction with the content they provide.

The program attracted participants from the UAE and its residents, representing creative content makers and entrepreneurs, experts and consultants in law, economics and finance, talented entrepreneurs looking to start providing meaningful content, and officials of companies and institutions looking to build work teams capable of producing meaningful economic content.

An elite group of experts and specialists in the economic and entrepreneurship sectors, and a number of creative content makers specializing in the same field, along with a number of businessmen and investors, participated in presenting the program. They stressed that purposeful content has become the primary driver for business growth and achieving sustainable income, and that an idea may establish a project, but what makes it grow and achieve success is the content that gives it presence, identity, and personality, and transforms it into an influential brand with an effective presence.