The most in-demand gold bullion in 2025…and prices are likely to rise

Officials of gold and jewelry trade outlets reported that gold bullion was the most in-demand product during the year 2025, which witnessed changes and record highs in the prices of the yellow metal, which supported the desire of many dealers to buy bullion compared to traditional gold jewelry.

They told “Emirates Today” that gold prices are likely to continue to rise during the year 2026, with expectations that the value of an ounce will exceed $5,000 globally in the coming periods, according to global market indicators, and the growth of demand for the yellow metal, with demand rates continuing to vary between bullion and jewelry depending on the nature of the purchase, whether for the purposes of saving, investment, or personal use.

According to data on local gold prices during the last week of December 2024, compared to the same period in December 2025, Emirates Today observed a significant increase in the price of gold, reaching 228.25 dirhams per gram, as the price of a gram of 24 carat on December 27, 2024 reached about 318 dirhams, compared to the price of 546.25 dirhams during the same date of the year. 2025.

The gold markets in Dubai witnessed the inclusion of 14-karat carat in the price lists, which provided dealers and importing companies with broader and easier options to meet various market needs, whether in local trade or in export.

In detail, the director of Dehkan Gold and Jewelry Trading Company, Jay Dehkan, said that the year 2025 witnessed record rises in gold prices, which were reflected in consumption patterns, as demand for purchasing gold bullion for the purposes of saving and investment increased significantly, compared to jewelry that had a smaller share in sales.

He added that Dubai’s markets witnessed a great momentum in demand for gold despite the rise in its prices, supported by the growing tourism activity and increasing rates of consumer spending, expecting global gold prices to exceed $5,000 per ounce during the year 2026.

For his part, the director of the Mutiola Gold and Jewelry Trading Store, Ali Motiye, confirmed that the year 2025 was the most in demand for gold bullion compared to the previous five years, benefiting from the growth in investors’ confidence in purchasing bullion for the purposes of saving or investment. He said that gold prices are likely to rise further in 2026 to reach about $5,150 per ounce, according to global market indicators, which in turn will enhance the demand for bullion locally.

The director of Hayat Gold and Jewelery Trading Company, Dilip Dahkin, also confirmed that gold prices recorded unprecedented increases during the year 2025, which led to an increase in demand for bullion compared to jewelry.

Dehkin expected this trend to continue during the year 2026 with an improvement in demand for jewelry, pointing out that global indicators indicate a further rise in the price of the yellow metal. He also expected the price to reach $5,000 per ounce, with increasing demand for purchases globally.

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Increase sales

The Chairman of the Board of Directors of the Gold and Jewelery Group in Dubai, Tawhid Abdullah, considered that gold bullion was the biggest winner during the year 2025, as its sales recorded an increase of up to 50% compared to 2024.

He explained that the continued demand for bullion will vary throughout 2026, supported by the growth of awareness among dealers of the importance of acquiring gold as a safe investment, in addition to expectations of continued rise in prices.

He added that the strong tourism activity in Dubai contributed to the continued demand for various gold products, despite the record price increases, and the inclusion of 14-karat carat also helped meet the needs of merchants importing gold from Dubai.

. It is expected that the value of an ounce of gold will exceed $5,000 globally in 2026.