“Coffee World Dubai” concludes with 14 memorandums of understanding and partnerships between 23 companies and entities

DXB Live, the arm of providing event organization and management services at the Dubai World Trade Centre, announced the success of the fifth session of the “World of Coffee Dubai 2026” exhibition, achieving record results that strengthened Dubai’s position as a leading regional center for the specialty coffee trade. During the event, 14 memorandums of understanding and partnerships were signed between 23 companies, authorities and organizations.

DXB Live confirmed that the sixth session will be held from January 26 to 28, 2027 at the Dubai World Trade Center.

The 2026 edition recorded more than 20,000 visits by specialized visitors from 80 countries, with the participation of more than 2,100 companies and brands from 78 countries, in addition to nine national pavilions, making it the largest in the world within the “World of Coffee” series of exhibitions to date.

The data showed that specialists and workers in the sector constituted 83% of the total visitors, while the international participation rate exceeded 70%. 63% of visitors confirmed their participation for the first time, while the percentage of decision makers and procurement officials amounted to 68% of the total attendance, and 60% of them reported concluding deals or entering into new agreements and partnerships during the event.

Executive Vice President of DXB Live, Khaled Al Hammadi, said that the “World of Coffee Dubai” exhibition has reached an important stage in which success is measured by the results achieved, explaining that this year’s edition showed how the exhibition constituted a real platform for concluding deals, launching products, identifying new sources, and announcing commercial partnerships, which reflects the increasing role of Dubai as a global hub that brings together workers in the specialty coffee industry.

For her part, the director of the exhibition, Shouq Bin Reda, said that the event confirmed its status as an integrated platform that combines knowledge, communication and innovation, noting a growing interest from specialists, decision-makers and international brands, which reflects the maturity of the specialty coffee sector in the region, and enhances the growth of the industry locally and regionally.

During the event, 14 memorandums of understanding and partnerships were signed between 23 companies, authorities and organizations, which included renewing the partnership between the Specialty Coffee Association and DXB Live to organize the exhibition for a period of five years until 2031, in addition to the signing of a contract to organize the “Bahrain Coffee Festival” for a period of three years, in addition to local, regional and global cooperation agreements.

With the conclusion of the fifth session, more than 90% of the exhibitors confirmed their intention to return to participate, while 50% of the area of ​​the sixth session was reserved during the exhibition days, in an indication of high confidence in the future of the event and its continued growth.