A partnership between Ithmaar and Guggenheim Brothers to launch a global fund from Abu Dhabi to support creative industries

Ithmaar International Holding (EIH), the leading national investment company in the UAE, announced the conclusion of a strategic partnership with Guggenheim Brothers Media (GB Media), a private investment firm specializing in supporting media and entertainment companies from early stages to growth stages, to launch an investment fund based in Abu Dhabi, targeting global opportunities in the media, entertainment and digital creative economy sectors.

The partnership represents an advanced strategic step in the process of establishing the fund, and in preparation for its launch on solid institutional foundations, in which the deep understanding of the local market and the long-term investment vision possessed by “Ithmaar International Holding” are integrated with the specialized global experience of “Guggenheim Brothers Media” in investing in creative sectors, which contributes to building a vital platform that contributes to achieving a sustainable economic and cultural impact at the local and global levels.

Based on a shared long-term vision, the two sides will work to support Abu Dhabi’s ambition to consolidate its position as a leading global center for creative industries and new-generation content innovation, by building a world-class investment platform starting from Abu Dhabi to enable creative entrepreneurs and emerging companies to expand, accelerate their growth, and achieve an influential competitive presence on the global stage.

Based on the Guggenheim family’s deep cultural legacy and global influence, Guggenheim Brothers Media will focus on investing in an integrated system that includes content production, tools and platforms for content creators and their supporting infrastructure, digital intellectual property, entertainment technologies, and platforms for interacting with the audience, in addition to new generation storytelling methods.

The Fund will be led by Dillon Lawson-Johnston and Cresswell Fiordalis, drawing on a proven professional track record spanning more than two decades in prestigious global organizations in the media and entertainment sectors, which enhances the Fund’s strategic vision and its ability to build creative platforms with a global impact.

A spokesman for Ithmaar International Holding said: Abu Dhabi is consolidating its position globally as a capital capital, and at the same time it is steadily moving forward in building the foundations of a creative economy that is scalable and globally interconnected. Based on this trend, the partnership with Guggenheim Brothers Media came to embody the integration of Guggenheim’s cultural legacy with Ithmaar’s long-term investment vision, in a way that supports Abu Dhabi’s goals in enhancing its presence as a dynamic media and creative destination that looks to the future. It is expected that the Fund will be a catalyst for new opportunities and qualitative outputs that add tangible economic and creative value to the Emirate of Abu Dhabi.

For their part, Dillon Lawson-Johnston and Cresswell Fiordalis expressed their pride in cooperating with Ithmaar International Holding to achieve a common vision aimed at supporting emerging creative companies that contribute to shaping the future of culture, from Abu Dhabi to the world. They stressed that Ithmaar International Holding provides the institutional components, ambition and long-term investment vision that the sector needs, noting that “Guggenheim Brothers Media” will form an integrated environment that enables founders to access resources, And build effective societies, and obtain the strategic support necessary to grow and achieve success at the global level.