المملكة: Media Forum 2026 discusses the media’s handling of big data and information creation

The forum combines the power of technology and the wisdom of leadership, aiming to formulate media content characterized by accuracy and innovation, and strengthens the position of the national media as an authentic partner in achieving stability and economic growth through the information industry, amid accelerating global changes that require tools. Advanced forward-looking.
The session reviews "Big Data: The sleeping media genie" The dimensions of dealing with the massive flow of information in terms of the media, and the extent of its success in creating a tangible impact that emulates its superior ability to assist in decision-making. The participants raise fundamental questions about the extent to which the Arab media invests in big data to the extent required, with a focus on the role of this data in deeply analyzing the audience to accurately understand its behaviors and preferences.
Raising the level of accuracy
These strategies contribute to improving targeting and raising the level of accuracy in media campaigns, ensuring that the message reaches the relevant groups with great effectiveness. In this context, data turns into a major driver of innovation in content creation, as it gives creators fertile material to build journalistic stories and coverage based on digital facts, in parallel with discussing the challenges of privacy and data security, which represent the highest priority in the digital work environment to ensure the protection of users and maintain the reliability of institutions.A session will discuss "Media and the information industry: Effective strategies for media leadership" The national role in analyzing indicators and providing accurate information, which enables decision-makers to develop policies that support growth and stability. The discussion focuses on the centrality of the media in interpreting complex economic indicators and transforming them into simple and reliable knowledge material that contributes to building trust between the public and institutions through solid analyses.
The media contributes through this role to formulating economic policies, as professional coverage provides an intellectual database that helps officials evaluate development plans and programmes, and the media emerges as a sovereign tool to support stability by presenting facts, which cut the way for rumours. Which enhances the ability of societies to face economic and political challenges with a clear vision based on verified and carefully studied information.
Attention is turning to the Saudi Media Forum 2026 as a vital platform for redefining the relationship between the media outlet and the recipient in light of the data revolution. The link between advanced technologies and professional responsibility paves the way for the emergence of media leaders capable of transforming technical challenges into investment and knowledge opportunities that serve comprehensive development. The forum represents an exceptional opportunity to formulate a work charter that integrates digital innovation and strategic analysis, including It ensures that the Arab media remains at the heart of global events, influencing its surroundings and actively contributing to building a knowledge society and developing the national economy in accordance with the highest standards of quality, accuracy and professionalism
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