The media in the UAE is a sovereign investment in the stability of society

Chairman of the National Media Authority, Abdullah bin Mohammed bin Butti Al Hamed, stressed that the UAE deals with the media as a sovereign investment in the stability of society, not a secondary sector, indicating that the wise leadership views the media as a strategic partner in creating the future, and an effective element in establishing awareness, building confidence, and strengthening the cohesion of the social fabric.
He explained that the UAE manages its national media according to the logic of governance and has provided it with tools for professional influence, which has made it a true bridge of communication between members of society, a lever for sustainable development, and a soft force capable of transforming discourse into impact and vision into reality, at a time when the need is increasing for responsible media that leads and does not drift, and influences without misleading.
This came during a key session in which he participated within the Dubai International Project Management Forum, entitled: Bridges of Communication between Communities: Media as a National System of Influence – Leadership, Governance, Making Impact.
He stressed that the media today represents the soft infrastructure that determines how people understand each other, describing it as the invisible bridge on which the collective consciousness of societies is built. He warned that this structure, if it is not managed with wisdom and study, may turn into a factor of division instead of bringing people together.
He also warned that unstudied media is capable of creating deep gaps between the components of a single society, pointing out that societal rapprochement is not managed by emotions or resonant slogans, but rather through a professional media system that respects human diversity and manages differences with strategic intelligence.
He pointed out that a strong media is not based on excluding others or marginalizing different voices, but rather creates a common language for constructive dialogue that unites and does not divide, stressing that every cohesive and stable society necessarily has a media behind it that explains and clarifies, not a media that incites or provokes.
Al Hamed stressed that the media in our current era is no longer just a technical tool for transmitting messages and information, but rather has become an integrated national project to build real rapprochement between the spectrum of society, and an essential pillar in creating the solid social fabric on which modern countries are based.
He emphasized that responsible media does not pant to win the present moment, but rather invests in protecting the future, explaining that the polarization that is ravaging the world today is not an inevitable fate, but rather the direct result of hasty or uncontrolled media discourse that feeds on division.
He pointed out that the power of conscious media lies in its ability to skillfully manage cultural and intellectual diversity, without compromising the unity of the societal narrative, pointing out that real influence on societies’ thoughts does not mean controlling the discourse, but rather directing it wisely towards the compass of the public good.
He stressed that building bridges between societies requires courage in speaking the truth in an inclusive language that transcends the logic of exclusion, pointing out that the media that is managed with strategic awareness turns into a calming factor in crises, not an escalation tool.
Regarding the danger of misleading news, the head of the National Media Authority stressed that false information does not only constitute a media threat, but also represents a direct threat to societal trust, which is considered the most valuable social capital that any country can possess.
He called for the need for media risk management to be proactive, not just late reactions to crises, stressing that every unaccounted media message represents a real cost to the national project and reflects negatively on the comprehensive development process.
In his definition of sustainable media, he explained that it is media governed by moral values ​​and principles before being governed by laws and regulations, stressing that the success of any media governance system is not measured by the number of legal texts or the density of regulatory regulations, but rather by its true ability to protect trust between media institutions and the public, and to maintain credibility, which is the foundation of any successful and influential media system.
He pointed out that any project that lacks a clear communication strategy is a project that is vulnerable to faltering, stressing that the mission of the media does not lie in beautifying reality, but rather in putting challenges in their correct context in a way that enhances confidence. He pointed out that the role of the media goes beyond managing information to include managing emotions and building psychological stability for society, especially in times of major transformations.
The head of the National Media Authority stressed that consolidating national reputation is not achieved through media campaigns or flowery slogans, but rather is the result of a deep cumulative path that is formed by the convergence of actual behavior with sober discourse and honest experience, indicating that the mental image of countries is built on the credibility of the information before the aesthetics of the message.

He pointed out that national reputation represents a long-term wealth, which every detail of an individual’s experience inside or outside the country contributes to its formation, stressing that complete consistency between words and deeds is the cornerstone of gaining international trust, and emphasized that the greatness of countries is not measured by what they say about themselves, but rather by what the world senses in their actions.
At the conclusion of the session, he stressed that the media is the first sovereign interface that translates the ambitions of the national project to the world, noting that when it is managed as an integrated system, its impact transforms from a temporary sparkle to a sustainable imprint on the record of history.