“The UAE’s skin is thick and its flesh is bitter” adorns vehicles, cards and phone cases

The sayings of the wise leadership of the UAE always embody the true meaning of wisdom and heroism, by motivating citizens to work, build and sacrifice for a better future for their country. They also enhance national unity and bring people together towards a common goal.

This type of statement gains additional strength when it is issued in light of a crisis, regardless of its type or size, as it renews the confidence of citizens and residents in their leadership, and their affiliation with it, thanks to its strong influence on the entire society.

We all remember the phrase “Don’t worry” launched by His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the State, may God protect him, in light of the “Corona” crisis, which swept the world and threatened its health stability, as it expressed the confidence of the wise leadership in its health institutions, and that the UAE is responsible for its people and residents in confronting the pandemic, and the readiness of our wise leadership to harness all capabilities to serve humanity as a top priority in its approach.

Within a few days, the phrase turned into a new Emirati title that resonates in the heart of every citizen and resident, and when they do not repeat it with their mouths, you find a ceramic cup, card, or banner nearby, and you repeat it on their behalf.

His Highness’s words came as a balm, making reassurance a bridge across the anxiety that besieges the world.

From this angle, it is possible to understand the widespread spread of the message that His Highness recently issued, in light of the current crisis, and it embodied the meaning of the UAE’s solidity and the unity of its people:

“The UAE’s skin is thick and its flesh is bitter and cannot be eaten.”

A profound message that summarized to the world the fact that the UAE is a strong fortress, and that it is immune to attempts to undermine the security of its people and tamper with their stability. It also confirmed the deep roots of the state and the efficiency of its military and civil institutions.

This came in a statement by His Highness on the sidelines of his visit to a number of those injured as a result of the blatant Iranian attacks that targeted the UAE.

Many citizens and residents embodied His Highness’s word in different ways, and entrepreneurs also inspired designs for their products, expressing their pride in belonging to the Emirates, their confidence in its leadership, and their steadfastness in its positions.

They assured Emirates Today that His Highness’s expressive words reflect a long journey of wisdom and construction, founded by the late Sheikh Zayed bin Sultan Al Nahyan, may God have mercy on him.

Mohammed Al Hosani, who designed phone cases and daily products in a modern style and an Emirati character, said that His Highness’s words expressed what was on the minds of Emiratis and residents of the country, and that is why the products that he decided to contribute to immortalizing them were widely received. He explained that including the phrase “The Emirates has thick skin and its flesh is inedible” in his products received great interaction, because His Highness’s words are a message that enhances the spirit of belonging and reminds people of the values of leadership. And the homeland.

As for Reem Sultan, she pointed out that many Emiratis and residents chose the Eid card bearing the phrase His Highness, to present it as a “special Eid gift” that carries a deep patriotic message.

She continued: “My message through these products is to strengthen love for the homeland and pride in our leadership, and for His Highness’s words to remain a source of inspiration for us and future generations in a creative way that reaches people in a simple and beautiful way.”

Iman Dardas, owner of a sweets and cakes company, said: “On the first day of publishing the image of the product bearing the saying of His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the State, may God protect him, on the Instagram platform, we achieved more than a million views, which is a record for us,” noting that this great interaction confirms that His Highness’s words are a message that touches people’s feelings and enhances in them the spirit of pride and belonging to the UAE.

Aisha Al Darmaki confirmed that car stickers, phones, and sculptures achieved unprecedented demand, after presenting designs with the phrase, “The Emirates’ skin is thick and its flesh is bitter and inedible,” noting that the public has agreed to purchase them for themselves or their family and friends as gifts that carry a beautiful national meaning.

She added, “This turnout reflects the extent of our love and pride in our homeland, the Emirates, and our wise leadership, and our keenness to keep their words present in our souls.”

Alaa Sheikh Omar participated in a project that provides unique gifts, such as engraved or printed mugs, in addition to gift boxes.

She said: “Our goal is for His Highness’s words to turn into a personal belief that embodies confidence in the leadership of the state.”

She said that the public’s great interaction with the products was an affirmation of standing behind the leadership and unconditional readiness to defend the country’s gains and continue to push its development journey forward.

She continued: “Many customers told us that they loved the idea because it allows them to keep this inspiring saying, bring it back in their daily lives, or give it as a meaningful gift.”